The country brand trap

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cepal.bibLevelSección o Parte de un Documento
cepal.callNumberLC/G.2518-P
cepal.docTypeRevistas
cepal.physicalDescriptiongráficos., tablas.
cepal.topicEngPRICES
cepal.topicSpaPRECIOS
cepal.workareaEngSTATISTICS
cepal.workareaSpaESTADÍSTICAS
dc.contributor.authorBerríos, Rodrigo
dc.contributor.authorSaens, Rodrigo
dc.coverage.spatialEngARGENTINA
dc.coverage.spatialEngCHILE
dc.coverage.spatialEngAUSTRALIA
dc.coverage.spatialEngFRANCE
dc.coverage.spatialEngSOUTH AFRICA
dc.coverage.spatialEngUNITED STATES
dc.coverage.spatialSpaARGENTINA
dc.coverage.spatialSpaCHILE
dc.coverage.spatialSpaAUSTRALIA
dc.coverage.spatialSpaFRANCIA
dc.coverage.spatialSpaSUDAFRICA
dc.coverage.spatialSpaESTADOS UNIDOS
dc.date.accessioned2014-01-02T18:46:01Z
dc.date.available2014-01-02T18:46:01Z
dc.date.issued2012-04
dc.descriptionIncludes bibliography
dc.description.abstractData on 14,284 bottles of wine from six regions or countries, namely Argentina, Australia, Chile, California (United States), Burgundy (France) and South Africa, and from five vintages (1997, 1999, 2001, 2004 and 2005), are used to estimate a hedonic price model that causally relates wine prices to individual quality and country brands. A positive and statistically significant relationship between price and individual quality is confirmed, and it is found that the premium or penalty attaching to wines because of their associated country brand has held steady over time, as has price-quality elasticity. Individual quality being equal, Chilean and Argentine wines continue to suffer a penalty of over 50% relative to Californian wines. Another finding is that the country brand problem will not be solved until countries that are newcomers to the industry, such as Chile and Argentina, succeed in producing a critical mass of wines of outstanding quality, for this is the factor that will ultimately determine whether their producers benefit from a good collective image or reputation.
dc.formatTexto
dc.format.extentpáginas. 75-88
dc.format.mimetypeapplication/pdf
dc.identifier.unSymbolLC/G.2518-P
dc.identifier.urihttps://hdl.handle.net/11362/11583
dc.language.isoeng
dc.physicalDescriptiongrafs., tabls.
dc.physicalDescriptionp. 75-88
dc.relation.isPartOfCEPAL Review
dc.relation.isPartOfNo106
dc.relation.isPartOfSeriesCEPAL Review
dc.relation.translationLanguagespa
dc.relation.translationRecordAtrapados en la marca-país
dc.relation.translationUrihttps://hdl.handle.net/11362/11527
dc.rights.coarDisponible
dc.subject.unbisEngWINE
dc.subject.unbisEngBRAND NAMES
dc.subject.unbisEngPRICES
dc.subject.unbisEngPRODUCT QUALITY
dc.subject.unbisEngEXPORTS
dc.subject.unbisEngMARKETING
dc.subject.unbisEngSTATISTICAL DATA
dc.subject.unbisEngMARKETS
dc.subject.unbisSpaVINO
dc.subject.unbisSpaMARCAS COMERCIALES
dc.subject.unbisSpaPRECIOS
dc.subject.unbisSpaCALIDAD DEL PRODUCTO
dc.subject.unbisSpaEXPORTACIONES
dc.subject.unbisSpaCOMERCIALIZACION
dc.subject.unbisSpaDATOS ESTADISTICOS
dc.subject.unbisSpaMERCADOS
dc.titleThe country brand trap
dc.type.coarartículo
dspace.entity.typePublication
relation.isAuthorOfPublicationfe7758bd-d40d-4179-a9b4-b1a0a4ccdeb9
relation.isAuthorOfPublicationd39a4214-612e-41f7-8c63-ca7c4459aa0f
relation.isAuthorOfPublication.latestForDiscoveryfe7758bd-d40d-4179-a9b4-b1a0a4ccdeb9
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