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<dcvalue element="contributor" qualifier="author" language="es_ES">Corden, W. Max</dcvalue>
<dcvalue element="doctype" qualifier="null" language="es_ES">Coediciones</dcvalue>
<dcvalue element="subject" qualifier="spanish" language="es_ES">NAFTA</dcvalue>
<dcvalue element="coverage" qualifier="spatialspa" language="es_ES">AMERICA LATINA</dcvalue>
<dcvalue element="subject" qualifier="spanish" language="es_ES">LIBERALIZACION DEL INTERCAMBIO</dcvalue>
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<dcvalue element="subject" qualifier="spanish" language="es_ES">TRATADOS</dcvalue>
<dcvalue element="subject" qualifier="spanish" language="es_ES">ZONAS DE LIBRE COMERCIO</dcvalue>
<dcvalue element="subject" qualifier="english" language="es_ES">FREE TRADE AREAS</dcvalue>
<dcvalue element="coverage" qualifier="spatialeng" language="es_ES">LATIN AMERICA</dcvalue>
<dcvalue element="subject" qualifier="english" language="es_ES">TRADE LIBERALIZATION</dcvalue>
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<dcvalue element="subject" qualifier="english" language="es_ES">NAFTA</dcvalue>
<dcvalue element="title" qualifier="null" language="es_ES">Una zona de libre comercio en el Hemisferio Occidental: posibles implicancias para América Latina</dcvalue>
<dcvalue element="description" qualifier="null" language="es_ES">Incluye Bibliografía</dcvalue>
<dcvalue element="relation" qualifier="ispartof" language="es_ES">En: La liberalización del comercio en el Hemisferio Occidental - Washington, DC : BID/CEPAL, 1995 - p. 13-40</dcvalue>
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<dcvalue element="workarea" qualifier="spanish" language="es_ES">COMERCIO INTERNACIONAL E INTEGRACIÓN</dcvalue>
<dcvalue element="workarea" qualifier="english" language="es_ES">INTERNATIONAL TRADE AND INTEGRATION</dcvalue>
<dcvalue element="type" qualifier="null" language="es_ES">Texto</dcvalue>
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Regional 
digital 
market
Strategic
aspects
Project Documents 
Regional digital market 
Strategic aspects 
Economic Commission for Latin America and the Caribbean 
This document was prepared by Jorge Alejandro Patiño and Edwin Fernando Rojas of the Production Productivity and Management 
Division of the Economic Commission for Latin America and the Caribbean (ECLAC), and Mauricio Agudelo of the Development Bank of 
Latin American (CAF). The support of Tanía García-Millán, Valeria Jordán, Wilson Peres, Laura Poveda and Sebastián Rovira of ECLAC 
is gratefully acknowledged. 
ECLAC is also grateful for the support provided under the project Innovations for sustainable structural change of the programme 
“Structural Change for Sustainable and Inclusive Development in Latin America and the Caribbean” of ECLAC and the German Agency 
for International Cooperation (GIZ). 
The opinions expressed in this document, which is an unofficial translation that has not undergone formal editorial review, are the exclusive 
responsibility of the authors and may not necessarily coincide with those of the Organization. 
Publication of the United Nations 
LC/TS.2018/30 
Distribution: Limited 
Original: Spanish 
Copyright © United Nations, June 2018. All rights reserved 
Printed at United Nations, Santiago.
S.18-00569
Applications for authorization to reproduce this work in whole or in part should be sent to the Economic Commission for Latin America 
and the Caribbean (ECLAC), Publications and Web Services Division, publicaciones@cepal.org. Member States and their 
governmental institutions may reproduce this work without prior authorization, but are requested to mention the source and to inform 
ECLAC of such reproduction.  
ECLAC  Regional digital market… 
3 
 
 
Contents 
Introduction.................................................................................................................................................... 5 
I. Connectivity in the countries of the region ............................................................................................ 7 
II.  Infrastructure for the Internet of Things ............................................................................................... 11 
III.  Regional electronic commerce ............................................................................................................ 17 
A. Cross-border paperless trade ...................................................................................................... 20 
B. Postal performance ...................................................................................................................... 23 
C. Online Consumer Protection........................................................................................................ 25 
D. Digital financial inclusion and means of online payment ............................................................. 27 
IV. Cybersecurity ......................................................................................................................................... 33 
V. The digital economy in regional economic integration agreements ....................................................... 35 
A. The Trans-Pacific Agreement ...................................................................................................... 37 
B. The Asia-Pacific Economic Cooperation Forum .......................................................................... 38 
C. The Mesoamerica Project and the Central American Integration System .................................. 39 
D. The Caribbean Community .......................................................................................................... 40 
E. The Pacific Alliance ..................................................................................................................... 41 
F. The Common Market of the South .............................................................................................. 42 
VI. Conclusions ........................................................................................................................................... 45 
Bibliography ................................................................................................................................................ 47 
Annex .......................................................................................................................................................... 51 
 
Tables 
 
Table 1 Penetration of Internet and user gaps by regions and groups of countries, 2013-2016 .......... 7 
Table 2 Penetration of fixed broadband and user gaps by regions and groups  
of countries, 2013-2016 ............................................................................................................ 8 
Table 3 Integrated Index for Postal Development (2IPD), classification for Latin America  
and the Caribbean, 2016 ........................................................................................................ 24 
Table 4 Integrated Index for Postal Development (2IPD) .................................................................... 25 
ECLAC  Regional digital market… 
4 
 
Table 5 Review of international frameworks on consumer protection in  
the field of electronic commerce ............................................................................................. 27 
Table 6 Customer segments and products of the 350 leading companies  
in FinTech, globally, 2015 ....................................................................................................... 27 
Table 7 Latin America and the Caribbean: ranking in the global cybersecurity index (GCI) ............... 34 
Table 8 Membership in selected regional and subregional entities .................................................... 36 
Table 9 TPP provisions on telecommunications and electronic commerce ........................................ 37 
Table 10 Telecommunications and broadcasting issues under the responsibility of SGT 1 ................. 43 
 
 
Figures 
 
Figure 1 Cross-border global flows ......................................................................................................... 5 
Figure 2 Coverage of 3G and 4G networks, first quarter of 2017 .......................................................... 9 
Figure 3 B2C cross-border e-commerce, 2014-2020 ........................................................................... 17 
Figure 4 E-commerce as a percentage of retail and online buyers penetration, by region, 2016 ........ 18 
Figure 5 Main barriers to cross-border e-commerce worldwide ........................................................... 19 
Figure 6 E-commerce index (B2C), by regions, 2017 .......................................................................... 19 
Figure 7 Latin America and the Caribbean and the OECD (high-income members) ........................... 20 
Figure 8 Number of countries in Latin America and the Caribbean in the different  
phases  of implementation of the Electronic Single Window (ESW), 2017 ............................ 22 
Figure 9 Levels of implementation of measures on cross border paperless  
trade in Latin America and the Caribbean, 2017 .................................................................... 23 
Figure 10 Latin America and the Caribbean: percentage of credit and debit  
cards used in the last year, 2014 ............................................................................................ 28 
 
 
Boxes 
 
Box 1 Summary of the EU Directive 2015/2366 on payment services ............................................. 29 
Box 2 Principles for digital financial inclusion ................................................................................... 31 
 
 
Diagram 
 
Diagram 1 Classification of mobile money business models ................................................................... 30 
 
 
 
 
 
  
ECLAC  Regional digital market… 
5 
 
 
Introduction 
In recent decades, the world economy has undergone major transformations: the liberalization of markets for 
traditional goods, services, and capital flows, the emergence of global digital platforms and the rapid growth of 
digital flows. In the last decade, the world economy has experienced an intense digital globalization in which 
traditional flows lost dynamism while cross-border digital flows multiplied by 45 between 2005 and 2014 
(ECLAC, 2016, MGI, 2016). 
Figure 1 
Cross-border global flows 
(Index 2003 = 100 and Tbps) 
 
Source: ECLAC based on data from IMF, WTO, McKinsey Global Institute and TeleGeography. 
 
Cloud computing, the Internet of Things (IoT), big data analytics, machine learning and artificial 
intelligence are transforming the supply and demand of goods and services, the global value chains, the 
0
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 -
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1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2016
Export of goods Exports of service
FDI Other financial flows
International broadband (right axis)
ECLAC  Regional digital market… 
6 
 
management of human and financial resources, and the capacities, functions, and productive processes. These 
advances not only generate new products and services, increase productivity, and incorporate billions of users, but 
also accentuate asymmetries between leading countries and peripheral economies, the polarization of the business 
world, the vulnerability of employment structures, the concentration of income, and regulatory challenges. 
The United States, Western Europe, and China lead the technological revolution as evidenced by the 
importance of its digital infrastructure and services, innovation ecosystems, global digital platforms, and IoT 
advances. These countries are developing a new governance for the digital age, mainly through commercial 
agreements and initiatives. The United States, for example, presented 24 provisions (The Digital 2 Dozen) within 
the framework of the Trans-Pacific Agreement (TPP) to promote and regulate the digital economy through free 
and open Internet and trade without borders (USTR, 2016).1 For its part, the European Union, in the framework 
of the creation of a digital single market, is developing standards for consumer protection, electronic payments, 
trade facilitation, and transparency (Malström, 2016). China, in addition to negotiating an extensive chapter on 
electronic commerce in the Regional Comprehensive Economic Partnership (RCEP), recently launched a 
strategy for international cooperation in cyberspace, in addition to a system of rules for privacy of cross-border 
data within the framework of the Asia-Pacific Economic Cooperation Forum. 
In the production of goods and services, digitization takes the form of the IoT, the robotization of 
productive activities and the incorporation of new technologies, particularly those of large data analytics and 
artificial intelligence; as well as by a strong degree of substitution of traditional goods and services for their 
digital equivalents. New technologies have also changed the way trade is conducted, reducing the cost of 
providing cross-border services and connecting businesses along value chains. In particular, they help overcome 
many of the limitations associated with operating in international markets and lead to the adoption of new 
business models, the entry of competitors and a change in the sources of competitive advantages. Digitalization 
changes not only the way in which trade is carried out, but also who and what is negotiated; thus, a growing 
number of low value transactions and small shipments cross borders. 
Global platforms such as Alibaba, Amazon, and eBay help the marginalized or those located in remote 
areas to enter markets, strengthening a pattern of more inclusive economic development. 
In this new global economic context, the countries of Latin America and the Caribbean face important 
challenges, in particular, the development of an infrastructure for innovation and the creation of a more integrated 
digital market. The objective of this document is to propose elements for a strategic agenda that allows to go from 
a diagnosis of barriers and obstacles that prevent the expansion of the digital economy to a set of principles, 
objectives, and actions that guide policy decisions to advance in the formulation of a regional digital market model. 
In particular, the document focuses on the issues of connectivity, IoT technology, e-commerce, cybersecurity, and 
a description of the initiatives from sub regional associations aimed at promoting the digital economy. 
 
 
  
                                                          
1  Although the United States withdrew from the agreement, leaving its ratification uncertain (as of the date of the publication of 
this document), the digital provisions could be included in an electronic commerce chapter in the renegotiation of the North 
American Free Trade Agreement (NAFTA). 
ECLAC  Regional digital market… 
7 
 
 
I. Connectivity in the countries of the region 
Latin America and the Caribbean countries continue to progress in the use and access to telecommunications 
services. Through different connection modalities, 56.4% of the region’s population used the Internet in 2016, 
close to 9 percentage points (p.p) higher than the world average. However, when compared to OECD countries, 
the European Union (EU) or North America (Canada and the US), the gap is greater (20 p.p.). 
 
Table 1 
Penetration of Internet and user gaps by regions and groups of countries, 2013-2016 
 Percentage of Internet users 
 2013 2014 2015 2016 
LAC  46.2 48.7 54.2 56.4 
OECD 75.6 77.3 78.8 80.9 
Emerging countries 34.1 37.8 41.4 44.6 
EU27 75.6 77.2 78.5 80.8 
North America 72.8 74.4 75.9 77.5 
Asia and the Pacific 30.7 34.6 38.2 41.9 
World 37.2 40.5 43.8 47.1 
 Gaps (percentage points) 
 2013 2014 2015 2016 
 LAC-OECD -294 -28.5 -24.6 -24.5 
LAC-Emerging countries  12,1 10.9 12.8 11.8 
LAC-EU27 -29.4 -28.5 -24.3 -24.4 
LAC-North America -26.6 -25.7 -21.7 -21.2 
LAC-Asia and the Pacific 15.5 14.2 16.1 14.5 
LAC-World 9.1 8.2 10.4 9.2 
Source: ECLAC (2017) based on ITU data. 
 
The main modality of Internet connection in recent years has been mobile broadband (MB). By 2011, 
subscriptions to this service have already doubled to fixed subscriptions and, since then, its average annual 
growth rate has been 36.4%, while fixed broadband stood at 8.9%. In 2016, active subscriptions as a 
ECLAC  Regional digital market… 
8 
 
percentage of the population for fixed and mobile connections were 11.2% and 64.3% respectively. Despite 
the strong growth of the MB, there is still a significant gap with OECD countries (35 p.p.), while for fixed 
broadband, the gap has remained close to 20 p.p. 
 
Table 2 
Penetration of fixed broadband and user gaps by regions and groups of countries, 2013-2016 
Percentages of people with fixed broadband 
  2013 2014 2015 2016 
LAC 9.2 9.8 10.6 11.2 
OECD 29.5 30.2 31.3 32.1 
Emerging countries 7.7 8.1 10.7 12.2 
EU27 29.9 31.0 32.1 32.9 
North America 30.4 30.8 31.9 32.9 
Asia and the Pacific 7.8 7.9 8.9 10.5 
World 9.9 10.1 11.2 11.9 
Gaps (percentage points) 
  2013 2014 2015 2016 
 LAC-OECD -20.3 -20.4 -20.7 -20.9 
LAC-Emerging countries  1.5 1.7 -0.1 -1.0 
LAC-EU27 -20.7 -21.1 -21.5 -21.7 
LAC-North America -21.2 -21.0 -21.3 -21.7 
LAC-Asia and the Pacific 1.3 1.9 1.6 0.7 
LAC-World -0.7 -0.3 -0.6 -0.7 
Percentage of people with mobile broadband 
  2013 2014 2015 2016 
LAC 33.3 49.4 59.3 64.3 
OECD 78.9 85.9 94.2 99.8 
Emerging countries 17.8 28.9 38.1 46.4 
EU27 60.1 69.3 75.8 82.1 
North America 93.2 97.9 110.1 114.7 
Asia and the Pacific 18.5 29.4 37.7 42.6 
World 27.3 36.7 44.2 49.4 
Gaps (percentage points) 
  2013 2014 2015 2016 
 LAC-OECD -45.6 -36.5 -34.9 -35.5 
LAC-Emerging countries  15.5 20.6 21.3 17.8 
LAC-EU27 -26.8 -19.8 -16.5 -17.8 
LAC-North America -60.0 -48.5 -50.8 -50.4 
LAC-Asia and the Pacific 14.8 20.0 21.7 21.6 
LAC-World 6.0 12.7 15.1 14.9 
Source: ECLAC (2017) based on ITU data. 
 
The deployment of mobile broadband was accompanied by technological advances to improve service 
quality. In the first quarter of 2017, most countries of the region had between 90 and 100 percent of their 
population covered by 3G networks. In the coverage of 4G networks, there is still much heterogeneity between 
countries: in many it is almost equal to 3G coverage, in others it reaches close to 60% of the population, and in 
some it is less than 20%. 
 
 
 
ECLAC  Regional digital market… 
9 
 
Figure 2 
Coverage of 3G and 4G networks, first quarter of 2017 
 
Source: ECLAC based on GSMA (2017). 
 
Despite progress, the region still lags strongly compared to the developed world; therefore, efforts to 
reduce or even eliminate those gaps should be increased. In addition, countries should de promoting the 
incorporation of advanced technologies in productive sectors, in which new gaps deteriorate the productivity 
and the competitiveness of the region. 
  
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ECLAC  Regional digital market… 
10 
 
  
ECLAC  Regional digital market… 
11 
 
 
II. Infrastructure for the Internet of Things2 
The IoT is based on cyber-physical systems supported by big data analytics and cloud-computing. Cloud 
solutions, high processing and transmission speeds, and large data analytics have facilitated the collection, 
storage, and processing of large amounts of information. This has been supported by the reduction in costs of 
devices and transmission networks. The IoT exceeds the initial concepts of machine to machine (M2M) directed 
at specific interactions in closed systems. The massive collection of data by IoT devices can be used in complex 
processes in real time and affect not only things but also people. 
On its own and in conjunction with other advances, IoT is part of the migration towards a more 
sophisticated production economy based on open and interactive structures. The enabling infrastructure not 
only consist of connectivity (fixed, mobile, and satellite) but also of the infrastructure that allows the 
processing, storage, and processing of information, and the analysis of large data, as well as by applications 
that allow automation, facilitating its use in activities that favor innovative products and services. Access 
technologies that can support IoT include: 
Fixed access. It is mainly developed through the HFC (Hybrid Fiber Cable) networks used for 
subscriber TV and fiber optic networks. Both can be used for the IoT, and in addition, the operators of these 
networks also target the development of wireless and mobile services. In this case, the objects are connected 
to a gateway that uses the IP link for its routing in both directions towards the core of the application. 
Wireless access. LPWAN and other 3GPP access technologies. They are linked with mobile 
technologies; therefore, they inherit their security and privacy advantages from mobile networks, as well as 
the confidentiality of the users identity, authentication, data integrity and the identification of the devices, 
except when the data goes beyond their scope. 
Wireless access. Proprietary LPWAN access technologies. There are many proprietary technologies 
that operate mainly in an unlicensed spectrum. In addition, others used established standards such as WiFi or 
Bluetooth. In general, the characteristics of a Low-Power Wide-Area Network (LPWAN) are: 
• Low power: are designed for a battery life of up to 10 years or more, depending on the intensity of use. 
• Long reach of access: up to 10 km from the gateway from which they enter the network. 
                                                          
2  This section is based on Omar, D. (2017), Apoyo a la implementación del Programa Estratégico de Especialización de Industrias 
Inteligentes”, document prepared for the project Collaboration Agreement ECLAC and CORFO, Santiago de Chile, unpublished. 
ECLAC  Regional digital market… 
12 
 
• Low data speeds: generally, less than 5 Kbps. 
• Data volumes from 20 to 256 bytes per message and a few times per day. 
• Most of them have star topology. 
• They can operate with 140-160 db of trajectory loss, coverage, or Maximum Coupling Loss (MCL). 
• Receiver sensitivities of more than -130 dbm, which are the main determinants of high coverage values.3 
There are many LPWAN technologies, including those of the 3GPP4 LTE-Cat M1 and NB-IoT group. 
LPWAN is also used as a backup for cellular networks for alarms (required by regulation in some countries). 
It is useful for the interiors of buildings, for example, basements, where the measurers are usually located. 
Also, coverage could be deploy with LPWA networks instead of cell phones. 
While 3GPP access technologies were being developed for IoT, proprietary technologies emerged 
such as Long Range Wide Area Network (LoRa), Random Phase Multiple Access (RPMA), and Sigfox. 
Subsequently, work continued with other access technologies with similar characteristics and 
topologies include, for example, retransmissions in user units. 
Sigfox and LoRa appeared about 18 months earlier than similar 3GPP technologies, which gave them 
time to deploy and be used in the initial demand for IoT connectivity. These technologies allowed operators 
to enter the market, relying on the subsequent convergence of both types of access technologies. By gaining 
market share, these technologies expected to compete with 3GPP. These suppliers are complementary and not 
compete with operators, although the position of the operators varies according to the country. 
Integrated SIM cards. Provide an important degree of security and store data to authenticate its users. 
Among these identifiers, are those for the identification of the network; the International Circuit Card Identifier 
(ICC-ID); the International Mobile Subscriber Identity (IMSI) through which the SIM communicates with the 
mobile network; and the Ki key for the authentication of the card in the mobile network, and the identification 
of the local area in which the user is located, which changes the local network change.  
Although for the terminals the possibility of changing the SIM card from one computer to another is 
desirable and simple, the situation for IoT devices is more complicated or even impossible: thousands of 
devices need to be modified, located in remote places or are difficult to reach, or in welded cards, used for 
safety reasons and damage prevention. 
For this reasons, the embedded SIM technology from GSMA has been developed, which allows, 
through a procedure contained in agreed specifications, that SIMs can be distributed globally for IoT. Also, 
they allow the change of provider without physical access to the terminal. This technology has enabled the 
massive use of mobile terminals for IoT, reducing costs by simplifying the procedures for changing the 
provider and facilitating the integration of the SIM to the device with its tests. 
These specifications are fulfilled in the embedded Universal Integrated Circuit Card (eUICC) that is 
produced as a microchip or as common cards. A noteworthy aspect for IoT is that eUICCs support multiple 
SIM profiles and, therefore, multiple sets of credentials, which allows the entry to different operators, albeit 
one at a time. In this way, terminal equipment can have a main operator and a secondary operator. 
According to the policy defined for the service, it is possible to switch to the secondary operator in 
case of failure of the principal one. You can also count on several operators in an eUICC to further facilitate 
switching between operators. The eUICC allows the IoT provider to remotely change the provider of 
connectivity over the life of the service it provides without incurring additional costs involved in accessing 
each terminal equipment to change it. 
An additional step that is required for the IoT, inevitable in critical applications, is that it is possible for 
multihoming —maintain permanent connection with more than one network simultaneously— and load balancing. 
                                                          
3  Shannons theorem through low transmission speeds, allow these levels of sensitivity in the receivers.  
4  3rd Generation Partnership Project. 
ECLAC  Regional digital market… 
13 
 
Spectrum  
Progress in the IoT will lead to an increasing use of the spectrum, although it is not possible to know 
in advance what type of use will be applied to each band. The case of unlicensed bands is even more 
unpredictable due to the conjunction of multiple non-disciplined technologies, that is, not subject to the 
conditions that exist in the licensed bands. These issues are key in updating the regulation of spectrum use 
considering that thousands or hundreds of thousands of IoT terminals will have lifetimes of 10 or more years. 
It is necessary to anticipate the use of spectrum for technologies that are not fully defined, for an estimated 
use, with the need of providing regulatory stability to suppliers for 10 or 20 years. A typical case to analyze 
is the use of 2G networks, which are being replaced by more advanced technologies, according to the 
evolutionary process of the mobile service. The definitive exit of this service could be blocked by the new 
3GPP EC-GSM-IoT standard that is mounted on these 2G networks. 
In principle, there are no impediments for IoT applications to operate on a licensed or unlicensed 
spectrum, this depends on the application that it is going to be supported. In critical applications, such as 
medical or aeronautical, achieving maximum security in connectivity means that a licensed spectrum needs 
to be use, apart from other measures. In other cases, for example, agricultural applications, intended for the 
collection of information, would not be affected by interference in unlicensed spectrum. These applications 
have repetition protocols that, taking advantage of the fact that there are no critical deadlines, ensure the 
fidelity of the information. 
In general, the entire spectrum suitable for IoT (not very high frequencies) is occupied by other 
services, encumbering the choice of which spectrum to use. Regulators seek to release bands for these and 
other uses paying attention to allocation efficiency. Users who face uncompetitive connectivity offers from 
licensed service providers seek regulatory arbitrage and use unlicensed bands. These have an additional 
advantage for service providers as they can modify access technology with fewer restrictions than when using 
a licensed band. They reduce the costs of introducing a modification. They are a good spectrum solutions for 
deployments of technologies from scratch or greenfield, favoring innovation and start-ups. 
Among unlicensed bands, the most saturated is of 2.4 GHz because, although it originally was 
universally designed for industrial, scientific and medical applications, it was progressively being used for 
other applications; also, it is one of the most used by WiFi and Bluetooth. A strong increase in the use of the 
900 MHz band is also expected in Region 2 —which mainly includes the Americas and the Caribbean— since 
it allows good coverage and saves energy. For this reason, there are studies, for example, from the European 
Conference of Postal and Telecommunications Administrations (CEPT)5, that explore technologies that 
improve the coexistence of different solutions for an efficient use of a shared spectrum for IoT, and the 
mitigation of harmful interferences. 
In the area of access technologies in a licensed spectrum, the requirements of mobile user equipment 
for voice and data imply high power consumption due to the fact that the service is being improved. This is 
not a problem for the current mobile terminals, but it is a problem if there is a need to use similar terminals 
for IoT; therefore, 3GPP terminals have been developed aimed at lowering energy consumption. 
Additionally, concept tests are currently being carried out for several technologies that aim at reducing 
battery consumption and the use of more expensive networks. An example is a connectivity project in the 
United Kingdom for smart meters that use a combination of cellular access infrastructure and an IPv6-based 
access grid, using other measurers as intermediate nodes with the 802.15.46 protocol. In this case, the contracts 
are made for 15 years, which shows that access technologies and business models are being established. 
When an IoT application is developed, the choice of the band spectrum, licensed or not, determines 
the size of the devices. Although it occurs that a higher the frequency, the smaller the size, at higher frequency 
there is less coverage and penetration in buildings. 
                                                          
5  http://www.cept.org/. 
6  IEEE 802.15.4 is a physical level protocol and medium access control (MAC) for wireless personal area access networks (PAN) 
that use low data rates. 
ECLAC  Regional digital market… 
14 
 
With regards to the allocation of bands for IoT, situations between countries varies. In general, there 
is no preferred bands, although there is awareness that the spectrum must be analyzed carefully because it is 
critical for the development of IoT. CEPT indicated in a 2015 report that in Europe there was not a strong 
case to justify the allocation of exclusive bands for IoT. But by mid-2016, the feasibility of enabling a 
spectrum in the 700 MHz was being considered, and by the end of 2016, the Radio Spectrum Policy Group 
(RSPG), through a spectrum roadmap for IoT, began to analyze this topic in depth. 
For its part, the Office of Communications (OFCOM) of the United Kingdom has allocated bands of 
unlicensed use for IoT applications. In September 2015, after a consultation process, it concluded that there 
was no need for a new license to deploy services in the 55-68 MHz, 70.5-71.5 MHz and 80-81.5 MHz bands, 
and that the current licenses in these bands were able to provide IoT and M2M services. 
Finally, 5G networks will have more capacity than current networks and will be prepared as IoT 
access networks. Nevertheless, the problem of reach will persist, which depends on the band of use. These 
networks will surely collect multiple current requirements, especially for IoT, such as low latency or adequate 
availability for critical applications. 
It is necessary to add to the physical infrastructure activated for IoT, essential aspects such as a 
balanced model of privacy and cybersecurity systems. This is important to avoid information leaks and support 
the acceptance of this new technology among potential users. 
The harmonization of the spectrum at the broadest geographical level is necessary to reduce the costs 
of terminals and operations (economies of scale). Therefore, among the relevant aspects to promote IoT in a 
context of a regional digital market include: 
Standards and interoperability, regional and global harmonization. Standards are important for the 
creation of markets for new technologies. In the IoT, there are several service layers. The compatibility 
between similar layers of different manufacturers or operators must be ensured, as well as the vertical 
compatibility to avoid dominant positions and the impediment of development. The problem of 
incompatibility is clear when using proprietary technologies, even when using centralized or decentralized 
topologies; but it could be resolved with gateways at the level of the data aggregation layer. There may also 
be incompatibilities in the layers of initial data processing, pre-selection of data, storage, integration, 
processing or activation of devices. It is enough to observe the inconveniences of a user who wants to change 
his equipment maintaining the same service. For example, one may lose data or see that some applications are 
no longer operable. 
Thus, it is important to work on the promotion of standards and interoperability in the aforementioned 
aspects, in addition to data formats, security mechanisms and privacy protection, which must also be evaluated 
with standardization and interoperability goals, if possible, at the larger geographic scale (regional and global). 
Transition to IPv6 and numbering systems. The IPv6 protocol has many advantages over IPv4 for the 
deployment of IoT. In particular, it allows to have enough IP addresses for terminal devices connected to the 
Internet, without the need to share IPv4 addresses, as is the case in many countries with so short deployment 
of IPv6 access points. Government institutions can be drivers for migration to IPv6. In the transition period, 
it should be analyzed if there are no numerical obstacles for the expansion of the number of IoT equipment or 
roaming costs that hinder cross-border services. 
Government development policy for IoT. Governments have a powerful role in promoting the 
deployment of new technologies: their institutions can deploy their services supported by these technologies. 
These actions, generally initiated through competitive processes, encourage current and potential operators to 
be prepare to offer their services for specific uses and include the deployment of IoT in their plans before 
moving to validation phases, proofs of concept and other stages prior to commercialization. In addition, the 
opportunity to obtain a contract with the government, is an incentive for operators as proof of experience. 
It is desirable, in these cases, the selection of government services with strong impact on the 
promotion of technology, seeking a balance between cost and benefit. It is also important to boost markets 
and fine-tune business models. 
ECLAC  Regional digital market… 
15 
 
These deployments, if they come early, allow to observe, analyze, and take corresponding actions 
related to workforce capabilities and the degree of preparation to operate IoT; for example, begin its 
incorporation in the health sector by monitoring non-critical patients.  
Policies and regulations on privacy, protection, and use of data. Privacy policies must develop a 
regulation for the use of data from the IoT that respects privacy and allows it’s use. Thus, attention is paid to 
the use of sensitive data for users through clear and public guidelines that include their consent; this would 
make it possible to avoid restrictions on the development of the IoT and the analysis of big data. 
Serious cases of information leakage can damage trust in these systems and delay and restrict their 
development. It is clear that the apps collect a lot of personal information without major limitations. But, in 
the IoT there will be an even greater amount of information with greater detail, and surely with fewer warnings 
or notices compared with apps. Small devices do not allow a reliable interaction with users to ask specific 
permissions, as it happens on the screens of mobile devices. In the field of industrial applications, the complete 
system is under a more centralized and stricter control than in applications for individual users. In these cases, 
the user can limit the type of information that is been shared. 
Notwithstanding, from another point of view, limitations in the type and quantity of information 
would make the IoT lose a positive externality related to the possibility of adopting policies guided by 
analytics: processes that improve, for example, traffic management by analyzing trends and profiles based on 
big data. 
The latter issue is important in the definition of policies and regulations, mainly for making 
anonymous the data as soon as possible from the users computer, or from the first point of concentration of 
information. From the technical point of view there are difficulties, due to the low processing capacity of these 
equipment’s, to make data anonymous from the initial phase of entry into the system. 
In some countries, regulations about localization prevent the provision of cross-border services using 
centralized servers, particularly on hosting national data abroad. Additionally, IoT devices can collect 
information in one jurisdiction and process, store, analyze, and use it in other. This depends on the operation 
of the applications that requires it and from the search for efficiency and the improvement of the quality of 
services by centralizing information. 
Security policies. The IoT, due to its massive deployment and the low cost of terminals, it is at high 
risk for attacks. This makes the use of sophisticated security systems through encryption impossible. Criminal 
activities can attack devices (as happened with camera codes in 2016), access links and even servers, often 
housed in the cloud. In all cases, they would access a valuable mass of information or important controls. 
They can take control the system and even attack a factory or a public utility directly, leaving them inoperative, 
distort the functioning of a health care system or cause accidents with connected cars. 
Although it is impossible to have a solution that avoids any attack, risks can be reduced by carefully 
designing the safety of the equipment, circulating access and transporting to networks only essential 
information. Several levels of security should be established in the core of the network, reinforcing access 
controls to the devices, and mainly designing equipment that accepts software updates that eliminate 
vulnerabilities. This is particularly important considering that these devices can be operating during very long 
periods and in places of difficult access. 
Failures in security burden the development of the IoT. Security is in the hands of operators of access 
networks and data centers and the regulation of the resilience of the IoT networks is fundamental to generate 
user confidence. 
Management of the radio spectrum. The spectrum is the basis of access networks, in this sense, the 
authorities should consider the allocation of the largest possible spectrum for mobile services for two reasons:  
• The increase directly impacts the reduction in the cost of access infrastructure. The more spectrum 
is available in a radio base, the more traffic it can support and, therefore, the lesser need to install 
additional base stations for traffic reasons. 
ECLAC  Regional digital market… 
16 
 
• An available and unassigned spectrum, when there are no present or future impediments, is a 
recurring loss of value by society. 
Considering the uncertainty regarding the spectrum, as well as the difficulties to make initial estimates 
of its use in the future, it is convenient to develop a light touch policy regarding the allocation of bands, 
liberalizing its use as soon as possible to facilitate the deployment of networks. That is, observe the present 
requirements and their trends in the spectrum bands currently been used (licensed and unlicensed), observe 
what other bands can be allocated for these IoT accesses and determine according to those requirements the 
actions to be followed. 
The growth potential for the IoT is large and consists of different types of access capacity 
requirements ranging from sensors with very low data traffic to devices that require high definition images 
and very low latency (medical activities), passing through industrial devices with higher bandwidth 
consumption. While it can be discussed what technologies will be used in each case, the issue is not fully 
defined, as seen in the uses being developed by large operators combining a licensed spectrum and 3GPP 
technologies, with an unlicensed spectrum and proprietary technologies. It is unknown where the greatest 
consumption of capacity and spectrum will occur, and whether it will occur in a licensed or unlicensed 
spectrum.  
Despite this, an increase in spectrum use can be expected in different bands and under licensed, 
unlicensed regimes, and a combination of both. This would be a continuation of the current situation. There 
could also be formal situations of assignment of licensed a hybrid spectrum, but with authorization to extend 
the service to the unlicensed spectrum under certain conditions. It may be necessary to attribute bands of 
spectrum for common use with the imposition of technical and administrative conditions, but subject to the 
fact that it does not produce interference or request protection from other authorized telecommunications 
services of a different category. 
Given that regulatory frameworks should encourage efficiency in the use of the spectrum, the analysis 
of trends in IoT is necessary in order to not allocate and assign unnecessary spectrum. 
In relation to the licensed spectrum, in particular where voice services are predominant and to a lesser 
extent those of data - considering the high percentage of data traffic diversion to WiFi, approximately 50% in 
Europe and the United States - it is necessary to consider the following points: 
• If there is a significant increase in the use of the spectrum, new bands can be licensed.  
• Additionally, and of high importance, technologies such as LTE-Unlicensed (LTE-U), Licensed 
Assisted Access (LAA) and Enhanced Licensed Assisted Access (eLAA) have been developed. LAA / 
eLAA allows operators to derive part of the traffic from the licensed bands to those not licensed, in 
particular to the 5GHz. 
• Other technologies such as WiFi First allow the derivation of voice and data communications over 
WiFi networks when hot spots are available. 
At the moment, it does not seem necessary to have a licensed spectrum defined for IoT, since the 
relationship between demand for IoT and spectrum is in an evolutionary process. It is important to observe 
whether, under licensing conditions, there are undesirable impediments to the deployment of IoT access 
technologies. More specifically, considering the direction that 3GPP has taken to generate three standards for 
IoT oriented at sharing the spectrum currently used by 2G/3G/4G networks. 
  
ECLAC  Regional digital market… 
17 
 
 
III. Regional electronic commerce 
Statistics on cross-border e-commerce are scarce and face a series of methodological challenges for their 
collection.7 However, recent estimates suggest that cross-border e-commerce between companies and individuals 
(B2C) will reach approximately U$1 trillion per year by 2020, accounting for 30% of retail e-commerce 
(AliResearch, 2014). While caution should be taken with regards to these estimates, especially given the strategy 
of multinational companies to create online stores nationwide8, it is important to recognize the growing weight of 
digital commerce of digitized products that can be downloaded or transmitted over the Internet (audio, video, 
printing, games, and software). For example, in 2011, more than 40% of the worldwide revenue from video games 
came from digital sales; in music, the figure reaches almost a third (UNCTAD, 2015). 
 
Figure 3 
B2C cross-border e-commerce, 2014-2020 
(Billions of dollars and percentages) 
 
Source: AliResearch (2014), Global Cross Border B2C Ecommerce Market 2020. 
                                                          
7  This section is based on the OECD  WTO document (2017), Aid for Trade at a Glance 2017: Promoting Trade, Inclusiveness 
and Connectivity for Sustainable Development, OECD Publishing, Geneva. 
8  Sales that would not be considered cross-border e-commerce. 
0
5
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30
35
0
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2014 2015 2016 2017 2018 2019 2020
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 V
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B2C B2C cross-boarder B2C cross-border/B2C
ECLAC  Regional digital market… 
18 
 
A significant number of companies carry out online business transactions in Latin America and the 
Caribbean. On average, 82% of companies in the region said they use the Internet to interact with their clients 
(UNCTAD, 2017). Also, the private estimates show that the market of retail electronic commerce will have a 
sustained growth in the region in the coming years, projecting sales close to U$50 billion for 2016, with a 
compound annual growth rate of 19%. Argentina, Brazil, and Mexico are the main e-commerce markets in the 
region, representing about 73% of the sales. Consequently, the growth potential is significant; in the region, this 
segment is equivalent to 3% of total retail trade, while it reaches 8% and 12% in North America, and Asia and 
the Pacific, respectively (eMarketer, 2015). 
 
Figure 4 
E-commerce as a percentage of retail and online buyers penetration, by region, 2016 
 
Source: eMarketer (2015), Worldwide Retail Ecommerce Sales. 
 
The growth of cross-border electronic commerce faces issues that are blocking its further expansion. In 
a recent survey of merchants, commercial service providers, payment service providers and consultants, the 
fiscal, regulatory, logistical, and language issues were identified as the main barriers to the development of cross-
border electronic commerce. The need to comply with different tax and legal frameworks can be a disincentive 
for companies to expand their online commerce services. Likewise, the different consumer rights laws that 
govern the procedures for resolving complaints and returns of items differ from country to country. Regulations 
on privacy and data protection can hinder interregional data exchange. On the other hand, the different tax fees 
and tariffs to which some of the goods and services are subject on the Internet may affect the levels of 
competition. Finally, although language differences can be a barrier to online commerce, this aspect can be a 
competitive advantage for companies in the region (Keira McDermott, 2015). 
 
 
 
 
 
 
 
0.12
0.08
0.08
0.03
0.03
0.02
54.8%
74.0%
76.3%
44.4% 42.6%
35.0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
0%
2%
4%
6%
8%
10%
12%
14%
Asia and the
Pacific
Western Europe North America Central and
Eastern Europe
Latin America Middle East and
Africa
Retail electronic commerce as a percentage of total retail Online buyers
ECLAC  Regional digital market… 
19 
 
Figure 5 
Main barriers to cross-border e-commerce worldwide 
(Percentage of respondents) 
 
Source: Keira McDermott, Payvision (2015), Key Business Drivers and Opportunities in Cross-Border Ecommerce. 
 
Although the reasons vary between countries, the factors that hinder the deployment of electronic 
commerce are related mainly to matters dealing with access to technology and networks, cost factors, uncertainty 
of payment methods, legal frameworks, poor distribution logistics, and the return of products. The electronic 
commerce index of the United Nations Conference on Trade and Development in its 2017 version shows that, 
in Latin America and the Caribbean, all the indicators are below the world average. The main barriers would be 
the low use of credit cards and poor postal reliability (UNCTAD, 2017a). 
 
Figure 6 
E-commerce index (B2C), by regions, 2017 
 
Source: ECLAC based on UNCTAD (2016), B2C eCommerce Index. 
 
Differences in 
fiscal frameworks
24%
Rules and local 
regulations 
27%
Logistics
18%
Language
31%
Differences in fiscal frameworks Rules and local regulations Logistics Language
0 20 40 60 80 100
Developed economies
Western Asia
Economies in transition
Latina America and the Caribbean
East, South and Southeast Asia
Africa
Percentage of people that use the Internet (2016) World
0 20 40 60 80
Developed economies
Economies in transition
Western Asia
Latina America and the Caribbean
East, South and Southeast Asia
Africa
Secure Internet servers
(per million people)
(2016)
World
0 20 40 60 80
Developed economies
Economies in transition
East, South and Southeast Asia
Western Asia
Latina America and the…
Africa
Reliability index score in the UPU postal service
(2016)
World
0 10 20 30 40 50 60 70 80 90 100
Developed economies
East, South and Southeast Asia
Western Asia
Economies in transition
Latina America and the Caribbean
Africa
Percentage of people over 15 with a bank account
(2014 or later)
World
ECLAC  Regional digital market… 
20 
 
A. Cross-border paperless trade 
The reduction of non-tariff costs is essential to promote regional trade, including electronic commerce. The costs 
of intra-regional trade in Latin America and the Caribbean are greater than those of the regions trade with the 
United States9. Likewise, the region is falling behind compared to more developed countries regarding the 
average cost and time to the export and import goods. These barriers are the result of infrastructure and 
administrative inefficiencies. Facilitating these trade mechanisms is important for several reasons, including the 
promotion of the internationalization of companies —in particular SMEs— and in overcoming the lack of 
productive diversification and integration into global value chains. It is estimated that by implementing some 
measures to facilitate intraregional trade, it could increase by 19% (ECLAC, 2015). 
Trade facilitation requires the consideration of matters such as the improvement of institutional 
arrangements to favour cooperation among government agencies, increased transparency in information related to 
new regulations and tariff classifications, and the application of procedures that improve paperwork.10 A central 
aspect of these types of measure refers to trade that takes place based on electronic communications, including the 
exchange of data related to trade and documents in electronic formats, better known as paperless trade. 
 
Figure 7 
Latin America and the Caribbean and the OECD (high-income members) 
Average time and cost of exports, 2016 
 
A. Time (hours per shipment) 
 
 
 
 
 
 
 
 
 
 
 
                                                          
9  Trade between Central America and Mexico, and South America can reach a non-tariff tariff cost of about 124%, while the 
cost of trade between Central America and Mexico with the United States reaches an equivalent of 66%. 
10  Several of these issues have been discussed in the World Trade Organization through the Trade Facilitation Agreement (TFA), 
which contains provisions to expedite the movement, release and clearance of goods, including goods in transit. The TFA 
entered into force on 22 February 2017, after the ratification of two thirds of the WTO members. 
63.5
55.7
65.5
83.4
12.4
2.6
9
4
0
10
20
30
40
50
60
70
80
90
Border compliance Documentary compliance Border compliance Documentary compliance
Time for export Time for import
H
o
u
rs
Latin America and the Caribbean OECD (high income)
ECLAC  Regional digital market… 
21 
 
Figure 7 (concluded) 
B. Cost (dollars per shipment) 
 
Source: ECLAC (2017) based on the World Bank, Doing Business. 
 
The Global Study on the Facilitation of Trade and Paperless Trade (United Nations Regional 
Commissions, 2017), is a project that aims to monitor the implementation of global trade facilitation measures 
and identify good practices and training needs and/or technical and financial assistance. This analysis is based 
on a survey reviewing 45 measures grouped into nine categories: i) transparency; ii) formalities; iii) institutional 
arrangements; iv) paperless commerce; v) cross-border paperless trade; iv) cooperation among border agencies; 
vii) transit facilitation; viii) trade facilitation and SMEs; and ix) trade facilitation and women. 
Among the measures reviewed in relation to paperless trade these include: i) electronic request for the 
reimbursement of customs payments; ii) electronic payment of tariffs and fees; iii) request and electronic 
issuance of certificates of origin; iv) electronic sending of air cargo statements; v) electronic application and 
issuance of licenses and permits; vi) electronic sending of customs declarations; vii) cross-border Internet 
connection; viii) electronic/automated customs system; ix) electronic single window for foreign trade (ESW); 
and x) electronic customs reimbursements. A sample of 21 countries in Latin America and the Caribbean shows 
an average rate of 72% of compliance with these indicators. The indicators with the lowest level of 
implementation are the application and electronic issuance of certificates of origin (62%), the electronic single 
window (56%), and the electronic request for the refund of customs payments (29%). The use of the electronic 
single window is most successful factor in paperless trade. This window eases the parties involved in trade and 
transport of goods to present documentation and other requirements in one single place (United Nations Regional 
Commissions, 2017). 
As part of the implementation of cross border paperless trade, are the bilateral or multilateral cooperation 
measures that refer to: i) the establishment of laws and regulations on electronic transactions; ii) the recognition 
of an authentication authority for digital trade certificates; iii) cross-border exchange of trade-related data; iv) 
electronic exchange of certificates of origin; and v) electronic exchange of sanitary and phytosanitary 
certificates. The most important step in this area is the adoption of laws and regulations for electronic 
transactions, with an implementation rate of 76% in 21 countries. This measure is followed by the recognition 
of the authentication authorities of digital certificates to ease traders to conduct electronic transactions (48% of 
application), and the cross-border exchange of data related to trade (52%). The measures least adopted refer to 
the electronic exchange of certificates of origin (38%) and the electronic exchange of sanitary and phytosanitary 
certificates (19%). 
526.6
110.5
684.7
119.6
149.9
35.7
115.1
26.3
0
100
200
300
400
500
600
700
800
Border compliance Documentary compliance Border compliance Documentary compliance
Exports expenses Import expenses
E
x
p
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s
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s
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 U
S
D
Latin America and the Caribbean OECD (high income)
ECLAC  Regional digital market… 
22 
 
Figure 8 
Number of countries in Latin America and the Caribbean in the different phases  
of implementation of the Electronic Single Window (ESW), 2017 
 
Source: ECLAC (2017), based on the Global Survey on Trade Facilitation and the Application of Electronic Commerce.  
 
The central measures to facilitate the exchange of electronic data and documents related to trade are the 
existence of laws and regulations for electronic transactions and the recognition of an authority to issue digital 
trade certificates. However, the latest review on the implementation of these actions indicates that only 11 of 21 
countries in the region have implemented laws and regulations on electronic transactions: 6 countries have 
partially implemented these types of standards; 3 countries are in a pilot phase; and one country does not have 
any laws and regulations in this area. On a lesser frequent situation is the recognition of authorities for the 
authentication of digital certificates, so traders can conduct electronic transactions. The adoption of this measure 
is very limited: only 5 countries implemented it, 8 countries did not implement, 7 countries show partial 
compliance, and one country is in a pilot phase. 
One of the main efforts at regional level for the electronic issuance of certificates of origin is the Digital 
Certificate of Origin Project of the Latin American Integration Association (ALADI), which includes Argentina, 
Bolivia, Brazil, Cuba, Chile, Colombia, Ecuador, Mexico, Panama, Paraguay, Peru, Uruguay, and Venezuela. 
This project has achieved important developments in the management of certificates of origin in digital format 
for cross-border trade, for which it has developed an infrastructure of public keys. Up to now, entities that issue 
and receive digital certificates have been authorized in 8 countries. The project hopes to extend its 
implementation at regional level (ALADI, 2013). 
Likewise, in the Common Market of the South (MERCOSUR), agreements have also been signed that 
allowed the recognition of advanced electronic signatures and the adoption of electronic means in customs 
operations in Argentina, Brazil, Paraguay, Uruguay, Venezuela, and Bolivia. These agreements are established 
in Resolution No. 37/06 on the recognition of the legal effectiveness of the electronic document, the electronic 
signature and the advanced electronic signature within the scope of MERCOSUR and Resolution No. 34/06 for 
the conclusion of mutual recognition agreements of advanced electronic signatures in the field of MERCOSUR. 
Likewise, in the Andean Community, Decision 571 on the customs value of imported goods has boosted the use 
of digital signatures in electronic declarations in customs offices in Bolivia, Colombia, Ecuador, and Peru. 
Within the framework of the Council of Ministers of Central American Economic Integration, the efforts made 
by Guatemala, Honduras, Nicaragua, Panama, and the Dominican Republic with respect to the implementation 
of the Central American Single Customs Code (CAUCA) and its regulations for electronically transmitting 
customs declarations, the integration of computer systems and the use of electronic signatures is particularly 
highlighted. Specifically, the implementation of the Central American Single Customs Form (FAUCA)11 is an 
example of best practice in the issuance of certificates of origin (UNCTAD, 2016b). 
                                                          
11  It consists of an export form for the country of origin and an import form for the country of destination. It provides in advance 
the necessary information to pay the taxes that correspond to the good. It is considered a certificate of origin. 
4
10
3
4
Totally implemented Partially implemented Pilot phase Not implemented
ECLAC  Regional digital market… 
23 
 
Figure 9 
Levels of implementation of measures on cross border paperless trade 
in Latin America and the Caribbean, 2017 
(Percentages and number of countries in each level of implementation) 
 
Source: ECLAC (2017), based on the Global Survey on Trade Facilitation and the Application of Paperless Trade. 
 
When the main obstacles to the implementation of trade facilitation measures were reviewed, the results 
showed that the biggest problems are the lack of trained human resources and poor coordination among 
government agencies. This shows the importance of promoting technical assistance in these fields and the 
institutional complexity that these types of programs demand.  
It is important that the countries of the region pay attention to the promotion of the electronic single window 
(ESW), along with ensuring laws and regulations on electronic transactions that allows the promotion of paperless 
trade between countries. Governments must recognize digital certificate authentication authorities to conduct cross-
border business transactions. They should also promote the electronic exchange of data between countries on trade, 
particularly the issuance of electronic certificates of origin and sanitary and phytosanitary certificates. 
B. Postal performance 
Postal performance is essential to the promotion of electronic commerce and their performance can facilitate the 
deployment of this activity, while at the same time it can be an opportunity for growth. The United Nations 
Universal Postal Union (UPU), has built an index about postal development (2IPD), which reviews the evolution 
of these services worldwide, covering 170 countries. The index consists of the analysis of data, statistics, and 
surveys collected by UPU (more than 3 billion records of tracking of orders and 100 statistical indicators). This 
analysis allows the comparison of postal service developments in four dimensions: reliability, scope, relevance, 
and resilience. To improve their performance in the index, national postal services must increase their operational 
efficiency and quality of service (reliability), strengthen their connectivity with global supply chains (scope), 
diversify their portfolio beyond the traditional segments of postal services (relevance) and innovate and adapt 
their business models to the current business environment (resilience) (UPU, 2016). 
Out of the 33 countries in Latin America and the Caribbean analysed by the UPU index, none has a high 
rating (above 75 points), and only Brazil has an upper middle rating (50), while 14 countries have a lower middle 
rating, and the remaining 18 have a low rating. According to the UPU, the case of Brazil is explained in part 
because it achieves a better global postal connection and has a more diversified portfolio of services. In recent 
years, the number of postal transactions (physical and financial) per capita in Brazil remained between 10 and 
100 times higher than the levels observed among their regional peers (UPU, 2016). 
0 5 10 15 20
The establishment of laws and regulations on electronic transactions
The recognition of a digital certificate authentication authority for trade
The cross-border exchange of trade related data
The electronic exchange of certificates of origin
The electronic exchange of sanitary and phytosanitary certificates.
Totally implemented Partially Implemented Pilot phase Not implemented
ECLAC  Regional digital market… 
24 
 
Table 3 
Integrated Index for Postal Development (2IPD), classification 
for Latin America and the Caribbean, 2016 
Country Index value Rating 
Brazil 55.00 Upper middle rating  
Colombia 44.19 Lower middle rating 
Chile 44.15 Lower middle rating 
El Salvador 43.66 Lower middle rating 
Trinidad and Tobago 40.05 Lower middle rating 
Jamaica 39.73 Lower middle rating 
Costa Rica 37.32 Lower middle rating 
Barbados 32.87 Lower middle rating 
Uruguay 30.48 Lower middle rating 
Mexico 29.51 Lower middle rating 
Honduras 28.86 Lower middle rating  
Aruba, Curazao, St. Maarten 28.34 Lower middle rating 
Peru 28.24 Lower middle rating 
Ecuador 26.34 Lower middle rating 
Saint Kitts and Nevis 26.01 Lower middle rating 
Argentina 24.83 Low rating 
Bahamas 23.15 Low rating 
Dominican Republic 23.13 Low rating 
Granada 22.66 Low rating 
Belize 21.93 Low rating 
Paraguay 19.60 Low rating 
Cuba 19.26 Low rating 
Plurinational State of Bolivia 17.36 Low rating 
Panama 17.29 Low rating 
Suriname 15.59 Low rating 
Antigua and Barbuda 15.10 Low rating 
Guyana 13.51 Low rating 
Bolivarian Republic of Venezuela 12.74 Low rating 
Santa Lucia 11.39 Low rating 
Haiti 8.07 Low rating 
Dominica 7.58 Low rating 
Nicaragua 6.10 Low rating 
Saint Vincent and the Grenadines 5.88 Low rating 
Source: Universal Postal Union (2016), Integrated Index for Postal Development (2IPD). 
 
When reviewing the score by region of the postal development index (2IPD), index value for Latin 
America and the Caribbean is 24.6, the lowest score. National postal couriers in the region must take these 
into account and develop strategies to improve the operation of their postal services, improving their 
operational efficiency, reinforcing their connectivity with global logistics chains, diversifying their portfolio 
of products and services beyond the traditional segments and adapting its economic model to a trade context 
in permanent transformation. 
 
 
ECLAC  Regional digital market… 
25 
 
Table 4 
Integrated Index for Postal Development (2IPD) 
  Index 2IPD Reliability Reach Relevance Resilience 
World 38.6 47.8 43.4 11.6 50.2 
Industrialized economies 67.4 79.4 68.2 44.3 66.1 
Eastern Europe and CIS 55.1 74.7 58.7 12.2 67.5 
Asia-Pacific 38.9 52.0 47.7 13.3 41.0 
Middle East 27.5 33.4 37.3 0.6 41.4 
Africa 25.4 30.9 26.5 0.1 46.5 
Latin America and the Caribbean 24.5 26.3 31.1 2.9 41.6 
Source: Universal Postal Union (2016), Integrated Index for Postal Development (2IPD).  
C. Online Consumer Protection 
One of the main obstacles for online shopping is the lack of confidence. These sociocultural barriers are 
extremely significant in electronic media due to geographical distances and the lack of direct contact in these 
transactions. In many cases, consumers have concerns related to the security of financial information, Internet 
theft, and fraud. On the other hand, the cross-border nature of electronic commerce has become a challenge in 
terms of solving complaints and disputes between buyers and sellers, many of whom believe that there is a very 
high cost in resolving these situations12. Legal uncertainty in terms of contracts, conditions, and delivery 
guarantees are barriers to the adoption of electronic commerce.13 
The regulatory frameworks for consumer protection have been widely adopted in Latin American and 
the Caribbean. For example, laws have already been enacted in 18 countries, of which 11 have applied Resolution 
39/248 on the Guidelines for Consumer Protection approved by the United Nations General Assembly14, while 
only 2 countries have not enacted the legislation in the matter and they have not even drafted any bills 
(UNCTAD, 2016b). The guidelines are applicable to goods and services produced in the country and to imports, 
and are intended to build trust in electronic commerce. In this way, the countries are committed to ensuring that 
consumers and businesses are informed and aware of their rights and obligations in the digital market. The 
guidelines also call for observing the recommendations of the Guidelines for Consumer Protection in the Context 
of Electronic Commerce of the Organization for Economic Co-operation and Development (OECD). 
The OECD (2000)15 recommendations provide basic principles to guide governments to review, 
formulate, and implement regulatory frameworks and policies that protect consumers in the context of electronic 
commerce, in addition to guiding companies in self-regulatory mechanisms and fair business practices. These 
principles seek to promote the provision of transparent and effective information about companies and products 
offered online, as well as details about costs, and the terms and conditions of electronic transactions. The 
guidelines refer to the fulfilment of criteria so that advertising and marketing respect the interests of consumers. 
The areas referred to the mechanisms of secure payments, the resolution of disputes and compensation for 
damage, as well as the promotion of privacy, education, and awareness are also part of these recommendations. 
                                                          
12  According to Consumer Barometer (2016), the three main reasons why people do not make cross-border purchases on the 
Internet are local sites that meet their needs, there is no trust in online stores abroad, and returns are expensive. 
13  The absence of full harmonization of national consumer protection legislation may explain why some suppliers hesitate to sell 
their products in different markets (Martens, 2013). 
14  The guidelines were approved by the General Assembly in its Resolution 39/248 of 16 April 1985, subsequently expanded by 
the Economic and Social Council in its Resolution 1999/7 of July 26, 1999, and revised and approved by the General Assembly 
in its resolution 70/186 of 22 December 2015. 
15  The OECD recommendations only apply to electronic commerce between businessmen and consumers, and not to business-to-
business transactions. 
ECLAC  Regional digital market… 
26 
 
In 2014, as part of the general review of the guidelines presented on electronic commerce, the OECD 
issued an orientation guide for policies on the consumption of intangible digital products. This review is based 
on the importance of considering the growing expansion of digital markets for digital content products16 due to 
factors such as the diversification of channels that allow the acquisition of these types of products —besides to 
traditional websites and e-commerce platforms— such as digital television, mobile devices, and social networks. 
The problems identified include the disclosure of inappropriate information, deceptive or unfair business 
practices, the collection, use and exchange of personal data, inadequate mechanisms for dispute resolution and 
redress, and the possibility of unauthorized charges associated with the use of applications and online games. 
The guide on intangible digital products complements the guidelines issued on electronic commerce in 
several aspects. One of these is the provision of clear and timely information on the conditions of acquisition, 
access, and use of digital content. Other aspects refer to the privacy and security of personal data and the request 
for expressed consent in its collection, use, and dissemination. The guide also notes the importance of providing 
information about changes in testing periods or automatic renewal of contracts, subscriptions and online 
purchases, and the promotion of dispute resolution and repairs. Another issue relates to advertising aimed at 
children, since it may encourage them to purchase products and services without the consent of parents or 
guardians.17 Finally, improving the skills and digital knowledge of consumers to defend their rights is also 
pointed out as a topic to be addressed by governments and companies in this guide on intangible digital products 
(OECD, 2014). 
In MERCOSUR, agreements to promote and complement efforts on consumer protection on the Internet 
have facilitated regulatory harmonization between Argentina, Brazil, Paraguay, Uruguay, Venezuela, and 
Bolivia. Of relevance there is Resolution No. 21/04 on the Consumers’ Right to Information in Commercial 
Transactions Made via the Internet. This resolution guarantees the provision of clear, accurate, sufficient and 
accessible information about the service provider, the product or service acquired, and other electronic 
transactions. In general terms, it considers the online information principle of the recommendations on consumer 
protection in electronic commerce issued by the OECD.18 
In addition, in the field of self-regulation, various chambers and national associations have developed 
codes of conduct and trust seal schemes related to electronic commerce. The eConfianza seal of the Latin 
American Institute of Electronic Commerce (eInstituto) stands out, which has joined the efforts of the Argentine 
Chamber of Electronic Commerce (CACE), the Chamber of Commerce of Santiago (CCS), the Venezuelan 
Chamber of Electronic Commerce (CAVECOM) -E), the Brazilian Chamber of Electronic Commerce (Cámara 
e-net), the Mexican Internet Association (AMIPCI), the Paraguayan Chamber of Electronic Commerce 
(CAPACE), the Peruvian Chamber of Electronic Commerce (CAPECE), the Dominican Chamber of Commerce, 
Dominican Chamber of Electronic Commerce, Inc (CADOLEC), the Chamber of Commerce of Lima (CCL), 
the Colombian Chamber of Electronic Commerce (CCCE), the Chamber of Commerce of Guayaquil (CCG), 
and the Ecuadorian Electronic Commerce Corporation (CORPECE), which have a system of cross recognition 
of trust seals (UNCTAD, 2016b). 
 
 
 
 
 
 
 
 
                                                          
16  According to the OECD, digital content products refer to products that are acquired through the Internet and mobile platforms, 
and that are received in electronic formats and through electronic transactions (electronic commerce), without the need for a 
monetary payment. The guide distinguishes between products that involve a monetary cost and those that do not. 
17  Although that in most countries children do not have the legal capacity for payment commitments, in many cases they are able 
to purchase digital content without the knowledge of their parents or guardians. 
18  They also highlight Resolution No. 45/06 on Consumer Protection and Deceptive Advertising and Decree No. 10/96 – 
MERCOSUR Santa Maria Protocol 10/96 on International Jurisdiction in the field of consumer relations. 
ECLAC  Regional digital market… 
27 
 
Table 5 
Review of international frameworks on consumer protection 
in the field of electronic commerce 
United Nations Guidelines for Consumer 
Protection (UNCTAD, 2016) 
Guidelines for consumer protection in  
the context of electronic commerce  
(OECD, 2000) 
Consumer Policy Guidance on Intangible 
Digital Content Products (OECD, 2014) 
Application area Application area Application area 
Transactions between companies and 
consumers, including the provision of 
goods and services to consumers by state-
owned companies. 
E-commerce between entrepreneurs and 
consumers, excludes transactions between 
companies. 
Intangible digital products that are acquired 
by Internet platforms and mobile networks 
and that are received in electronic format and 
through electronic commerce. 
Guidelines on electronic commerce General Principles Issues related to consumer protection policies 
• Design transparent and effective 
policies that guarantee a degree of 
protection not inferior to that granted 
in other forms of commerce 
• Include electronic commerce in 
consumer protection policies and 
guarantee information and awareness 
about rights and obligations 
• Examine and adapt international 
guidelines and standards 
• Transparent and effective protection 
• Fairness in business, advertising, and 
marketing practices 
• Online information 
• Information about the company 
• Confirmation procedures 
• Dispute settlement and damage repair 
• Alternative mechanisms for the 
resolution of disputes and reparation of 
damage 
• Privacy 
• Education and awareness 
• Conditions of acquisition, access and 
use of digital content products 
• Privacy  Security 
• Fraudulent, deceptive, and unfair 
business practices 
• Children 
• Conflict resolution 
• Digital competitiveness 
Source: ECLAC based on UNCTAD (2016), Guidelines for Consumer Protection, OECD (2000), Guidelines for consumer protection 
in the context of electronic commerce and OECD (2014), Guidelines for targeting consumer policies of intangible digital products. 
 
In terms of online consumer protection, countries should adopt regulatory frameworks on consumer 
protection in the context of electronic commerce, recognizing the United Nations’ guidelines. They should also 
move towards the adoption of common principles and guidelines to address the challenges involved in the 
consumption of intangible digital products and promote regional coordination on self-regulatory mechanisms in 
electronic commerce. 
D. Digital financial inclusion and means of online payment 
It is imperative to take advantage of the opportunities that digital technology offers to expand the scale and reach 
of financial services. New technology-based companies focused on providing innovative financial services 
(known as FinTech) are disrupting the traditional banking value chain, including payment services, credit, 
financial management, and capital markets, among other segments. The incentives are massive since in many 
segments market opportunities still exist. It is estimated that the global investment in FinTech reached 
US$12 billion in 2016 (FSB, 2017). According to McKinsey (2015) payments are the fastest growing segment. 
 
Table 6 
Customer segments and products of the 350 leading companies in FinTech, globally, 2015 
(Percentage of total) 
Customer Segments Account Management Loans and 
financing 
Payments Financial assets and 
capital markets 
Retail 10 14 25 13 
Small and medium companies trade 3 9 12 4 
Large companies trade 2 1 6 2 
Source: McKinsey (2015), The Fight for the Customer: McKinsey Global Banking Annual Review. 
ECLAC  Regional digital market… 
28 
 
Access to payment services is key to promoting electronic commerce. The most popular payment 
methods to purchase goods and services online are credit and debit cards (Nielsen, 2015), however, these means 
of payment have low penetration rates. The difference between countries in the use of credit and debit cards 
reaches 36 and 60 percentage points, respectively. According to the most recent data accessible, on average, 
18% of the population in Latin America and the Caribbean claims to use credit cards and 28% debit cards (World 
Bank, 2014). 
 
Figure 10 
Latin America and the Caribbean: percentage of credit and debit cards 
used in the last year, 2014 
 
Source: World Bank (2017), Global Finance Inclusion Database. 
 
The financial sector and especially the payments market have experienced a significant expansion in 
recent years not only globally but also at regional level. Revenue from global payments grew 9% in 2014, 
compared to 4% between 2011 and 2013, and is expected to grow 6% by 2019. In Latin America, this revenue 
is expected to grow 9% between 2014 and 2019. However, the expansion of these services is mainly due to an 
increase in volume, and not to an increase in efficiency (McKinsey  Company, 2015). In addition, the costs of 
financial intermediation have not reduced in the last decades. Thus, improvements in the use of digital 
technologies have not been transmitted to end users (Philippon, 2015, and Bazot, 2013). 
The payments segment faces disruptive factors on several fronts related to digitization. One of those is 
the appearance of non-banking actors that offer services in the payment media industry, such as Apple (Apple 
Pay), Google (Android Pay) or Samsung (Samsung Pay). Other companies are offering cross-border money 
transfer systems peer-to-peer (P2P), such as Transferwise19. As these innovations grow, banks may have 
difficulties maintaining margins. Regulations such as the European Payments Services Directive20 can be a 
catalyst for innovation (McKinsey, 2015). Part of the objectives of this directive is to achieve a more integrated 
internal market for electronic payments in the European Union (see box 1). 
                                                          
19  It is a money transfer service between individuals developed in the United Kingdom in January 2011. 
20  Directive (EU) 2015/2366 on payment services throughout the EU. 
0 10 20 30 40 50 60 70
Haiti
Paraguay
Honduras
Guatemala
Peru
El Salvador
Dominican Republic
Bolivia (Plur. State of)
Panama
Ecuador
Mexico
Colombia
Uruguay
Argentina
Venezuela (Bol. Rep. of)
Chile
Brazil
Trinidad and Tobago
Credit cards (% age 15+) Debit cards (% age 15+)
ECLAC  Regional digital market… 
29 
 
Box 1 
Summary of the EU Directive 2015/2366 on payment services  
 
What is the purpose of the directive? 
- Provide the legal basis for an improved development of a more integrated internal market for electronic payments within      
          the EU. 
- Establish comprehensive rules for payment services, with the aim of making international payments (within the EU) as  
          easy, efficient, and secure as payments in a single country. 
- Open markets to new entrants, increasing competition, providing greater supply and better prices for consumers. 
- Provide the necessary legal platform for the single area of European payments (SEPA). 
 
Key points 
- The Directive seeks to improve the current EU rules for electronic payments. It takes into account emerging and  
           innovative payment services, such as the Internet and mobile payments. 
- The Directive establishes rules relating to: strict security requirements for electronic payments and the protection of  
           consumers financial data, guaranteeing secure authentication and reducing the risk of fraud; more transparency about the    
           conditions and information requirements for payment services; the rights and obligations of users, and payment service providers. 
Source: European Union (2017), EUR-Lex. Access to European Union Law, Revised rules for payment services in the EU. 
 
On the other hand, mobile payments have experiences a rapid expansion in the region, and have been 
characterized by many business models. According to Lachowicz (2016), at least 36 services are offered in 
18 countries in the region, which are provided by a banking entity, a mobile operator, an independent actor or 
through a collaborative model. Some common characteristics are the definition of maximum limits to store 
transfer money (for the prevention of money laundering and prevention of the financing of terrorism) and the 
flexibility to request an account (designed to meet the needs of individuals with lower resources). Also, rates are 
based on transactions fees (P2P or service payments). The entities that offer these services require backup 
mechanisms (trust fund or deposit insurance). 
Regulatory differences in the region affects business models in the mobile money segment. The greater 
the barriers for non-financial entities to entry the market, the higher the participation of banking entities or 
traditional players in the industry; the same relationship is presented in terms of financial integration. There are 
different regulatory models. The most restrictive ones present a greater participation of banks (Type 1) or are 
initiatives led by mobile network operators (Type 2). In a market with fewer barriers and greater openness, there 
are independent service providers (Type 4). The remaining models are those of a collaborative type that have 
combinations of actors (Type 3): alliances of mobile operators with banking institutions (Type 3.1) and banks 
associated with independent service providers (3.2). Other collaborative models (upper left quadrant) are 
cooperation’s between mobile network operators and payment service providers (Type 3.3). Banks, mobile 
network operators, and payment service providers participate in the last collaborative model (Type 3.4) 
(Lachowicz, 2016). 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ECLAC  Regional digital market… 
30 
 
Diagram 1 
Classification of mobile money business models 
 
Source: M. S. Lachowicz (2016), Mobile Payments in Latin America and the Caribbean. 
 
Some of the key issues on the regulation of digital financial inclusion are related to the problems of the 
agents: rules against money laundering (AML) and financing terrorism (CFT), the regulation of digital money, 
consumer protection, regulation of payment systems, and competition. These issues fall within the scope of 
various authorities, which requires effective communication and collaboration between regulators. The main 
risks associated with these models are lending risk, operational (such as technological failure or lack of 
reliability), compensation and financial crimes, including fraud, as well as money laundering and financing 
terrorism (GPFI, 2014). 
The Group of the Twenty (G-20) has recognized the role of digital technologies for financial inclusion 
and its importance in moving towards an inclusive global economy. In this regard, it has proposed to take 
concrete actions, under the guidance of international financial organizations. In particular, the G20 have 
committed to help developing and low-income countries to take measures to promote digital financial inclusion 
and compliance with the 2030 Agenda. In this way, a set of guiding principles was approved, highlighting the 
importance to strengthen international cooperation, the exchange of experiences, and learning mechanisms to 
promote digital financial inclusion. 
In this framework, it is important that countries take into account these principles in the design of 
policies and regulations with the objective of promoting financial inclusion through digital technologies. On the 
other hand, it is important to observe specific agreements that seek greater integration of the payments market 
at a regional level, allowing innovation and the improvement of traditional payment systems, remittances, and 
the participation of SMEs in the digital economy. 
 
 
 
 
 
TIM (BRA)  
Oi Carteira (BRA)  
Transfer (MEX)  
Zuum (BRA)  
Tu Dinero Móvil (PER) 
Ahorro a la Mano (COL) DaviPlata 
(COL)  
PlataMovil (COL)  
Dinero Electrónico (ECU)  
Mi Fon (MEX) 
Tigo Money  
Mi Billetera Móvil (ARG)  
Olha Conta (BRA) 
Meu Dinheiro (BRA)  
Cuenta Movil (CHI)  
Transfer (MEX)  
Orange M-Peso (DOM) 
Barriers for non financial entities 
L
e
v
e
l 
o
f 
in
te
g
ra
ti
o
n
 f
in
a
n
c
ia
l 
s
e
rv
ic
e
s
 
4 2. 
1 
3.3 
3.4 
3.1 3. 
ECLAC  Regional digital market… 
31 
 
 
Box 2 
Principles for digital financial inclusion 
1. Promote a digital approach to financial inclusion 
Promote digital financial services as a priority to develop inclusive financial systems, through coordination, monitoring       
       and evaluation of strategies and action plans. 
2. Balance innovation and risk to achieve financial inclusion 
Balance innovation to achieve digital financial development, identifying, evaluating, monitoring, and managing new risks. 
3. Provide a legal and regulatory enabling framework 
Provide a legal and regulatory framework for digital financial inclusion, taking into account international standards  
       and guidelines. 
4. Expand the infrastructure ecosystem for digital financial services 
Expand the ecosystem of digital financial services -including the information and communications infrastructure- for the 
       safe, reliable, and low-cost provision of services to all relevant geographical areas, especially underserved rural areas. 
5. Establishment of responsible digital financial management to protect consumers 
Establish a comprehensive approach to consumer protection and data protection on issues of relevance to digital 
        financial services. 
6. Strengthen awareness and digital and financial skills 
Support and evaluate programs that improve financial literacy in light of the unique characteristics, advantages, and 
        risks of digital financial services and their channels. 
7. Facilitate the identification of the client for digital financial services 
Facilitate access to digital financial services by developing and promoting the development of identification systems for  
       clients, in addition to products and services that are accessible, affordable and verifiable, and that accommodate multiple  
       needs and levels of risk, considering an approach based on the risk and due diligence of the client. 
8. Monitor the progress of digital financial inclusion 
Monitor progress in digital financial inclusion through comprehensive and robust data measurement and an evaluation  
        system. This system should take advantage of digital data sources and allow interested parties to monitor the supply and  
       demand of financial services, as well as to evaluate the impact of programs and reforms. 
Source: Global Partnership for Financial Inclusion (GPFI) (2016), G20 High-Level Principles for Digital Financial Inclusion. 
 
 
 
  
ECLAC  Regional digital market… 
32 
 
  
ECLAC  Regional digital market… 
33 
 
 
IV. Cybersecurity 
While there is a consensus on threats in cybersecurity, addressing these challenges is a complex issue that 
requires actions in various policy areas and cooperation efforts. Recent incidents of cybersecurity, including 
massive malware attacks worldwide, have shown vulnerabilities in the digital area.21 These illicit activities 
threaten security and privacy on a large scale, with a significant cost to the economy and society. 
The global cybersecurity index (GCI) developed by the International Telecommunication Union (ITU) 
measures the level of commitment in this field, based on a series of individual indicators about measures taken by 
countries about legal, technical, organizational, capacity building and cooperation issues. The indicators are based 
on a survey that reviews laws, regulations, computer security response teams (CSIRT), policies, strategies, 
standards, certifications, professional training, raise awareness, and collaboration associations. According to the 
2017 version of the index, 20 of the 33 countries of Latin America and the Caribbean are in a basic stage in relation 
to their cybersecurity policies and strategies, only 13 countries are in a stage of maturation and none reach an 
advanced stage (as for example, the United Kingdom, Canada, and Japan). With great heterogeneity between 
countries, the greatest deficiencies relate to technical, organizational and training aspects (ITU, 2017). 
The countries of the region that are best positioned are Mexico, Uruguay, and Brazil. When comparing the 
indicators among regions, the biggest difference is related to the measures adopted in organizational (strategy, 
responsible agency, metrics), and cooperation aspects (national cooperation, multilateral treaties, public-private 
partnerships, interagency associations, participation in international forums). The index also shows deficiencies in 
technical issues (establishment of CSIRT, adoption, and certification of standards on cybersecurity, online child 
protection, among others), and capacity development (public and private research and development of standards, 
training and certification of professionals and organizations). The best performance is in the legal field (legislation 
on cybercrime), although in this matter there are considerable challenges. 
Regarding the cybercrime legal framework, according to UNCTAD (2016b) only two countries (Panama 
and the Dominican Republic) have signed the Council of Europe Convention on Cybercrime and have modified 
their functional and technical laws in accordance with this instrument; in 17 countries there are laws that classify 
some kinds of cybercrimes, while in one case there is no regulation. Regarding Information Security; 13 countries 
have a Cyber Incidents Response Centers (CSIRT, CERT or CIRT) and have adopted the recommendations of the 
Inter-American Committee against Terrorism (CICTE) of the Organization of American States (OAS). 
                                                          
21  In one day, WannaCry infected more than 230,000 computers in more than 150 countries affecting public and private services 
(BBC, 2017). Cyberattacks on industrial systems and critical infrastructures increase on a yearly basis (CNN, 2017). 
ECLAC  Regional digital market… 
34 
 
 
Table 7 
Latin America and the Caribbean: ranking in the global cybersecurity index (GCI) 
Initiating  Maturing 
Country Ranking  Country Ranking 
Dominica 163  Paraguay 87 
Haití 161  Costa Rica 86 
Honduras 157  Jamaica 85 
Santa Lucia 156  Chile 81 
Cuba 153  Venezuela (Bolivarian Republic of) 80 
San Kitts and  Nevis 151  Peru 79 
Trinidad and Tabago 141  Ecuador 66 
Guatemala 138  Argentina 63 
Granada 137  Panama 62 
Bolivia (Plurinational State of) 134  Colombia 46 
Surinam 132  Brazil 38 
Bahamas 129  Uruguay 29 
Nicaragua 125  Mexico 28 
Dominican Republic 122      
     
Antigua and Barbuda 117      
Belice 116      
Saint Vincent and the Grenadines 114      
El Salvador 108      
Guyana 98     
Barbados 95      
Fuente: ITU (2017), Global Cybersecurity Index. 
 
At the sub regional level, there are several cooperation initiatives: i) The annual action plans of the South 
American Defence Council of the Union of South American Nations (UNASUR), with this reference a working 
group has been formed to evaluate the feasibility of establishing regional policies and mechanisms to face cyber and 
computer threats in the field of defence; ii) The Conference of Ministers of Justice of the Ibero-American Countries 
(COMJIB) signed the Ibero-American Cooperation Agreement on Research, Assurance and Secure of Evidence in 
Cybercrime to strengthen cooperation to obtain evidence for fighting cybercrime; iii) The Special Declaration 15: 
On governance processes on the Internet adopted at the III Summit of the Community of Latin American and 
Caribbean States (CELAC) held in Costa Rica in January 2015, states in one of its sections iii) its commitment to 
promote actions and strategies to strengthen cybersecurity and prevent cybercrimes ... (UNCTAD, 2016b). 
Among the regional cooperation initiatives in this area, it is worth mentioning the Cybersecurity Program 
of the Secretariat of the Inter-American Committee against Terrorism (CICTE) of the Organization of American 
States (OAS), based on the Comprehensive Inter-American Strategy to Combat Cybersecurity Threats22 adopted 
by the General Assembly of the OAS in 2004. Among its objectives are the establishment of incident response 
teams (CSIRT) in each country, the creation of a hemispheric alert network that provide technical training to 
personnel working in cyber security in governments, the development of national strategies on cybersecurity, and 
the development of a culture that allows the strengthening of cybersecurity in the hemisphere. 
There are considerable advances in these aspects, however, the legal, organizational and technical 
deficiencies are still evident. There is still much to be done, considering the increase in cybercrimes that have 
exploit digital vulnerabilities with high costs and the undermining of confidence in digital tools. In particular, 
countries, should strengthen regional cooperation through multilateral agreements, public-private partnerships, 
and their participation in international forums. 
 
                                                          
22 Resolution AG / RES. 2004 -XXXIV-O / 04. 
ECLAC  Regional digital market… 
35 
 
 
V. The digital economy in regional economic 
integration agreements23 
The importance of the digital economy for growth and social development is recognized both at country level 
—which is reflected in national strategies and plans for the digital economy— and at regional and sub regional 
economic forums and trade alliances that designate increasingly more relevance to digital factors in their 
agendas. The EU is exemplary in this regard, in which the creation of a single market has taken place over a 
decades-long trajectory of economic, social, and political integration based on treaties and materialized in a 
common set of laws, institutions, and norms. However, although national barriers to a single market have been 
eliminated in the physical world, there are considerable challenges in the digital markets.24 
The countries of the region do not have a significant socioeconomic integration and lack a sole Pan-
American institutional framework with binding powers. All the countries of the region are part of bilateral 
agreements to promote trade and collaboration, regional economic forums and other multilateral organizations. 
Most are members of one or more regional or sub regional trade blocks that seek to eliminate tariffs and non-
tariff barriers to facilitate trade relations among their members. Approaches to trade vary considerably among 
these alliances not only in terms of their central mission, membership, and organization, but also in terms of the 
historical and political period in which they were established. 
The following table shows the participation of 20 Latin American and Caribbean countries in selected 
regional or sub-regional entities. While some, such as Mexico, Chile or Colombia, are part of several groups, 
                                                          
23  This chapter is based on Cullen International (2018), Regional and Sub-Regional Approaches to the Digital Economy: Lessons 
from Asia Pacific and Latin America, document prepared by Cullen International for CAF - Development Bank of Latin 
America, unpublished. 
24  According to the European Commission: A Digital Single Market is one in which the free movement of goods, persons, 
services and capital is ensured and where individuals and businesses can seamlessly access and exercise online activities under 
conditions of fair competition, and a high level of consumer and personal data protection, irrespective of their nationality or 
place of residence. Achieving a Digital Single Market will ensure that Europe maintains its position as a world leader in the 
digital economy, helping European companies to grow globally. Europe has the capabilities to lead in the global digital 
economy but we are currently not making the most of them. Fragmentation and barriers that do not exist in the physical Single 
Market are holding the EU back.” (European Union, 2015). 
ECLAC  Regional digital market… 
36 
 
others are only part of large multilateral organizations such as ECLAC or the OAS, and have little or no presence 
in the sub regional trade agreements.25 
 
Table 8 
Membership in selected regional and subregional entities 
Country OAS ECLAC CAN CARICOM ALADI APEC SICA MERCOSUR TLCAN 
 Mesoamerica 
Project 
Pacific 
Alliance 
TPP 
 1948 1948 1969 1973 1980 1989 1991 1991 1994 2008 2011 2016 
Argentina ✓ ✓   ✓   ✓     
Belize ✓ ✓  ✓   ✓   ✓   
Plurinational State  
of Bolivia  
✓ ✓ ✓  ✓   ✓     
Brazil ✓ ✓   ✓   ✓     
Chile ✓ ✓   ✓ ✓     ✓ ✓ 
Colombia ✓ ✓ ✓  ✓     ✓ ✓  
Costa Rica ✓ ✓     ✓   ✓   
Cuba ✓a ✓   ✓        
Dominican Republic ✓ ✓     ✓   ✓   
Ecuador ✓ ✓ ✓  ✓        
Guatemala ✓ ✓     ✓   ✓   
Honduras ✓ ✓     ✓   ✓   
Mexico ✓ ✓   ✓ ✓   ✓ ✓ ✓ ✓ 
Nicaragua ✓ ✓     ✓      
Panama ✓ ✓   ✓  ✓      
Peru ✓ ✓ ✓  ✓ ✓     ✓ ✓ 
Paraguay ✓ ✓      ✓     
El Salvador ✓ ✓     ✓      
Uruguay ✓ ✓   ✓   ✓     
Bolivarian Republic  
of Venezuela 
✓ ✓   ✓   ✓     
Canada ✓ ✓    ✓   ✓   ✓ 
United States of 
America 
✓ ✓    ✓   ✓   ✓ 
Source: Cullen International (2018), Regional and Sub regional Approaches to the Digital Economy: Lessons from Asia-Pacific 
and Latin America, document prepared by Cullen International for CAF - Development Bank of Latin America, unpublished. 
a On 3 June 2009, the Ministers for Foreign Affairs of the Americas adopted Resolution AG/RES. 2438 (XXXIX-O / 09), which 
resolves that Resolution 1962, which excluded the Government of Cuba from participating in the inter-American system, has no 
effect on the Organization of American States (OAS). The 2009 resolution declares that the participation of the Republic of Cuba 
in the OAS will be the result of a dialogue process initiated at the request of the Government of Cuba, and in accordance with the 
practices, purposes, and principles of the OAS. 
 
All regional and sub regional associations have worked on issues related to the digital economy. The 
following is a summary of the adopted provisions and activities carried out by the TTP, APEC, CARICOM, the 
Mesoamerica Project, SICA, the Caribbean Community, the Pacific Alliance, and Mercosur. Among the entities 
analysed, the most recent ones —for example, the TPP and the Pacific Alliance— put special emphasis on trade 
and development aspects related to the Internet and the digital economy.26 
                                                          
25  Although not part of Latin America, the United States and Canada are members of entities in which one or more Latin American 
countries participate, including the Organization of American States (OAS), the Economic Commission for Latin America and 
the Caribbean (ECLAC), the Free Trade Association of North America (NAFTA), the Asia-Pacific Economic Cooperation 
(APEC), and the Trans-Pacific Partnership (TPP). 
26  In the annex, a comparative table of the main activities carried out by respective associations is presented. 
ECLAC  Regional digital market… 
37 
 
A. The Trans-Pacific Agreement 
The objective of the TPP is to promote trade and economic relations between the signatory nations by reducing 
or eliminating tariffs and customs taxes and formulating guidelines on economic policies and regulation to 
encourage electronic commerce and trade in digital goods and services27. Among its 30 chapters covering trade 
and non-trade issues, some explicitly consider e-commerce, intellectual property, and competitiveness. The 
Agreement includes obligations to promote the digital economy through a free and open Internet and trade 
without borders, through specific provisions for the digital environment, including issues of security and privacy, 
electronic commerce of digital goods and services, copyright, regulation and application of patents. 
 
Table 9 
TPP provisions on telecommunications and electronic commerce  
Thematic area Provisions 
Free and open 
internet 
Consumers should be able to access the content and applications of their choice when they are online. Promote a 
free and open Internet that allows the creation of new online services and the development of electronic commerce. 
Regulations of 
telecommunications 
networks 
Commitments to guarantee, under non-discriminatory, reasonable and transparent conditions, access and 
interconnection, granting of licenses, allocation of scarce resources and international roaming 
Cybersecurity Members will work to share information about threats and help build capacity in cybersecurity to prevent cyber-
attacks and malware distribution. 
Intellectual 
Property 
Copyright: provisions that establish the protection of copyright for works, interpretations and software. 
Requirements to establish or maintain a safe harbour framework for Internet Service Providers (ISP). 
Patents: strengthen the protection of patents on next-generation innovation, based on the WTO TRIPS 
Agreement and international best practices. 
Trademarks: protection of trademarks and other symbols. 
Industrial designs: guarantees that companies do not have to share source codes, trade secrets or substitute local 
technology for their products and services to enter a new market. 
Rules that prohibit countries from requiring companies to transfer their technology or production processes. 
Execution systems: criminal procedures and criminal sanctions for the theft of trade secrets (including cyber 
theft), counterfeiting of trademarks and piracy of copyright or related rights. 
Standards and 
technical standards 
Transparent and non-discriminatory rules for the development of technical regulations and standards. 
Cooperation to ensure that technical regulations and standards do not create unnecessary barriers to trade. 
Possibility for the public to comment on the technical regulations and the proposed standards. 
Ensure a reasonable interval between the publication of technical regulations and their entry into force, so that 
companies have enough time to comply with the new requirements. 
Specific regulatory approaches common throughout the TPP region in information and communication 
technology products. 
Consumer 
protection 
Member countries must adopt and maintain consumer protection standards (including privacy) to offer 
consumers a reliable environment for electronic commerce. 
Competition 
policies 
The parties share the interest of ensuring a framework of fair competition in the region through rules that require 
the parties to maintain legal regimes that prohibit anti-competitive commercial conduct, as well as fraudulent and 
deceptive commercial activities that harm consumers. 
They agree to establish or maintain authorities responsible for the application of national competition laws 
and regulations. 
  
                                                          
27  The TPP was signed in February 2016, by 12 countries bordering the Pacific Ocean (Australia, Brunei, Canada, Chile, Japan, 
Malaysia, Mexico, New Zealand, Peru, Singapore, United States, and Vietnam), but did not enter into force until January 2017. 
The President of the United States signed a Presidential Memorandum to withdraw the United States from the TPP. There are 
two ways for this agreement to take effect: i) all countries ratify the agreement (in that case, the TPP enters into force 60 days 
after the last members ratification); or ii) at least six original signatories ratify the agreement, representing 85% of the GDP of 
the original twelve nations (after two years since the signing and if the first option did not occur). The TPP has been ratified by 
New Zealand and Japan. Information updated up to the date of publication of this document. 
ECLAC  Regional digital market… 
38 
 
Table 9 (concluded) 
Digital customs and 
customs treatment 
of digital goods 
Prohibition of customs duties for digital goods and services. 
Commitments on the facilitation of customs and commercial procedures, including paperless trade, using digital 
customs forms. 
Cross-border 
investment and 
digital services 
Strong investment commitments and cross-border services, allowing providers to offer cloud computing and 
other technology related services in all TPP countries. 
The parties share an interest in accessing the large public procurement markets of the others through transparent, 
predictable, and non-discriminatory rules. 
Non-discrimination Digital products from partner countries can not have competitive disadvantages in any market. 
No location barriers Access to networks and efficient data processing, including the rules of not requiring TPP companies to build 
data centers to store data as a condition of operating in a TPP market. 
Do not require the transfer or access to the source code of the software. 
Choice of 
technology options 
and encryption 
solutions 
Choice of technology, to ensure that companies are not forced to use local technology. 
Use of electronic signature and authentication methods in electronic payments. 
Cross-border data 
flows 
Specific provisions designed to protect the free flow of data, subject to reasonable protection measures 
(protection of consumers data when they are exported, ensuring that there are no discriminatory and 
protectionist barriers). 
Source: Cullen International (2018), “Regional and Subregional Approaches to the Digital Economy: Lessons from Asia-Pacific 
and Latin America”, document prepared by Cullen International for CAF - Development Bank of Latin America, unpublished. 
B. The Asia-Pacific Economic Cooperation Forum 
The Asia-Pacific Economic Cooperation Forum —a 30-year-old scheme established between 21 economies 
bordering the Pacific Ocean (Mexico, Chile, and Peru in Latin America)— is an example of a regional 
commitment to the digital economy. This multilateral economic forum is the only international 
intergovernmental group committed to reducing barriers to trade and investment without requiring its members 
to assume legally binding obligations. Thus, it seeks to achieve its goals by promoting dialogue and reaching 
decisions based on consensus, giving equal weight to the opinions of all its members. 
APEC recognizes the role of the Internet economy for growth and development and is committed to the 
goal of creating an Asia-Pacific region that is connected and integrated by year 2025 (APEC, 2014). Over the 
years, cooperation among its members has increased with a reduction of trade barriers, including for electronic 
commerce, and the promotion of innovation and standardization of ICTs.  
Most of regional connectivity initiatives in APEC is developed by the Telecommunications and 
Information Working Group (TEL WG). This group and the Ad Hoc Steering Group on Internet Economy 
(AHSGIE) seek to propose and implement projects that address the priorities established by telecommunications 
and information ministers. Established in 1990, the TEL WG promotes cooperation, the exchange of information 
and the development of effective ICTs policies and regulations in the region. It also seeks social and economic 
development through the effective use of ICTs and the promotion of a safe and reliable ICT environment. The 
TEL WG has three groups dealing with liberalization, development, and security. 
In 2015, APEC adopted an action plan for the telecommunications sector towards 2020, which includes 
specific actions and possible initiatives, including innovation, and value creation in ICTs, access to broadband, 
digital literacy, greater adoption of ICTs in the APEC economies, greater resilience of internal critical 
infrastructure and cybersecurity (APEC, 2015a).  
Several of its projects are public and private initiatives build in collaboration with international 
organizations, such as the International Telecommunications Union (ITU), the Organization for Economic Co-
operation and Development (OECD), the Asia-Pacific Network Information Center (APNIC), the Internet 
ECLAC  Regional digital market… 
39 
 
Society (ISOC), and the International Telecommunications Users Group (INTUG). In addition, several projects 
are initiated and directed only by the private sector. 
The APEC Committee on Trade and Investment, the Electronic Commerce Steering Group (ECSG) 
coordinates electronic commerce activities based on the principles established in the 1998 Blueprint for Action 
on Electronic Commerce (APEC, 1998). 
The APEC ECSG has a Data Privacy Subgroup (DPS) that analyses and identifies best practices. The 
APEC Privacy Framework (2015b) —adopted in 2004 and updated in 2015— deals with deficiencies in the 
policies and regulatory frameworks on electronic commerce and seeks to ensure that the free flow of information 
and data across borders is balanced with the effective protection of personal data, as an essential element for 
trust in online markets. Ministers endorsed the revised standards in Lima, Peru, in November 2016. 
In 2005, APEC Ministers approved copyright guidelines that, while not binding, aim to provide 
guidance on how to reduce online piracy, protect against unauthorized digital copies, and promote a secure 
environment to promote the continuous growth of electronic commerce. 
The policy guidelines of the APEC Industrial Science and Technology Working Group (ISTWG) are 
set by APEC economic leaders, and implemented by APEC ministers responsible for science and technology. In 
2012, it was agreed to extend the mandate of this working group to include innovation policy issues, converting 
it into the Policy Partnership on Science, Technology, and Innovation (PPSTI) to improve cooperation among 
the government, the private sector, and the academic world. The PPSTI identifies areas of alignment with 
international frameworks and reviews member activities, seeking to disseminate best practices and improve 
regulatory cooperation. It also works to complement and strengthen the work of regional or multilateral 
organizations, such as the ASEAN Committee on Science and Technology. 
C. The Mesoamerica Project and the Central American  
Integration System 
The Mesoamerica Project seeks to strengthen regional integration and promote economic and social development 
of their countries (Salido J., 2015). Since its creation, the Mesoamerica Project has contributed to the 
establishment of regional projects and initiatives. In a first phase, its focus was on the physical integration of the 
electrical, telecommunications, and transport infrastructure. In a second phase, it has promoted initiatives with 
a high social impact, such as health care and environmental protection. 
The pillars of the Mesoamerica Project are: 
• Political dialogue: a high-level discussion forum to review regional priorities. 
• Regional integration: projects and activities to increase interdependence among member countries. 
• Specialization: promotion of specific projects in a regional context. 
• Financing: attracting resources from international cooperation agencies and multilateral banks. 
• Regional scope: promotion of beneficial initiatives at the regional level. 
One of the main initiatives supported by the Mesoamerica Project is REDCA,28 an infrastructure project 
co-financed by the Development Bank of Latin America (CAF) which offers neutral support to wholesale 
telecommunications services with a regional scope. In addition, the Mesoamerican Agenda for the Integration 
of Telecommunications Services (AMIST) brings together regional and national actors and seeks to strengthen 
public policies at regional level.29 It also promotes regional cooperation between regulators and 
                                                          
28  Red Centroamericana de Telecommunicaciones – Central American Telecommunications Network. 
29  The strategic guidelines for the 2013-2015 identified 5 pillars of the regional strategy: i) infrastructure, development of content, 
and applications; ii) connectivity and accessibility to reduce the digital divide; iii) regulatory aspects, towards better 
harmonization; iv) ICT for the protection of the environment; and v) institutional strengthening (El Salvador, Ministry of 
Foreign Affairs and the Mesoamerica Integration and Development Project, 2013). 
ECLAC  Regional digital market… 
40 
 
telecommunications ministries, in the Mesoamerican Telecommunications Authorities Forum (FMAT), created 
in 2001. The FMAT has not yet been formalized by the member countries and acts under the regional 
coordination of El Salvador. Recently, countries have agreed to re-initiate negotiations for the establishment of 
a Memorandum of Understanding to institutionalize the FMAT. 
Eight-member countries of the Mesoamerica Project (Salido J., 2015) are also part of the Central 
American Integration System (SICA), an institutional framework for regional integration established in 1991 by 
the Protocol of the Charter of the Organization of Central America (ODECA) or Tegucigalpa Protocol (initially 
integrated by six Central American countries. Belize and the Dominican Republic joined in 2013). 
The main objective of SICA is the integration of Central America and its transformation into a region 
of peace, freedom, democracy, and development, based on respect and the promotion of human rights. In October 
1993, six countries signed the Protocol of the General Treaty on the Economic Integration of Central American 
(Protocol of Guatemala) by which they ensure, on a voluntary, gradual, progressive, and complementary basis, 
promote the economic union of Central America. To this end, they formed the Economic Integration Subsystem, 
whose technical and administrative body is the Secretariat of Central American Economic Integration (SIECA) 
based in Guatemala (El Salvador, Guatemala, Honduras, and Nicaragua, 1993). 
Although the SICA agenda is mainly political, in June 2014, the Heads of State entrusted the General 
Secretariat to coordinate with the highest national and regional authorities, responsible for the promotion of the 
information society, the development of a regional strategy and its implementation. Although the proposal was 
adopted in March 2015, there is no information on whether it was formally implemented. The proposed strategy 
is aligned with the main objectives and actions established in other relevant international forums in which the 
member countries of SICA participate (SICA, 2015):  
• Sustainable Development Goals (UN) 
• World Summit on Information Society (ITU) 
• Work plan of the Network of e-Government Leaders of Latin America and the Caribbean 
(RedGEALC) 
• The digital agenda of Latin America and the Caribbean (eLAC - ECLAC) 
The objective of having a strategy about the information society is to ensure that SICA members have 
an enabling environment to move forward in a coordinated manner, in the implementation of regional 
initiatives, where dialogue and the exchange of experiences accelerate the establishment of an information 
society in the region, with tangible benefits for the Central American people (SICA, 2015, page 3). 
D. The Caribbean Community 
The roadmap to promote a Single ICT Space was approved in February 2017, during the 28th Conference of the 
Heads of Governments of the Caribbean Community (CARICOM) held in Guyana. This document proposes a 
vision to promote a space without borders in the ICT field and the steps to follow for its establishment. This 
agreement is based on the work done by the Caribbean Telecommunications Union (CTU) through a series of 
documents and discussion meetings.30 As part of this agreement, the countries approved an integrated work plan 
and a budget to promote the strategy. The plan details a set of research and communication activities, aimed at 
strengthening legal and regulatory convergence in telecommunications. The components of the plan are:31 
i) Policies, legal and regulatory framework harmonized regionally on ICT. 
ii) A strong national and regional broadband infrastructure. 
                                                          
30  Subsequent discussions also included the Agency of the Caribbean Knowledge and Learning Network (CKLNA), the Caribbean 
Broadcasting Union (CBU), the CARICOM Crime and Security Agency (IMPACS), the Development Management Center of 
the Caribbean (CARICAD), and the CARICOM Secretariat. 
31  This plan is considered as the digital layer of the CARICOM Single Market and Economy (CSME). 
ECLAC  Regional digital market… 
41 
 
iii) Common frameworks for governments, service providers, and consumers. 
iv) Effective and safe technology and management systems. 
The objective of the strategy is to provide enabling elements to facilitate the deployment of ICTs in the 
region, through the harmonization of regulatory and legal frameworks for the unfolding of broadband, 
information management systems, the provision of information technologies services, and improve the security 
of the digital space and management systems. This initiative is expected to promote a greater consistency in 
access, quality, and affordability of ICT services in the Caribbean community. The plan’s deadline is 2019, and 
was created considering existing initiatives but with the possibility of escalating its scope (CTU, 2017). 
E. The Pacific Alliance 
The Pacific Alliance aims to benefit its population through the free movement of goods, services, capital, and 
people.32 It considers that trade and integration are achieved by regulating provisions related to tariff 
liberalization, rules of origin, and technical barriers to trade, among others. To date, it has eliminated 92% of 
tariff rates among its four countries and has agreed to eliminate the remaining 8% in the coming years. 
The Additional Protocol of the Framework Agreement of the Pacific Alliance includes a chapter on 
telecommunications and another on electronic commerce. The main measures in the telecommunications chapter 
addresses issues such as (Colombia, Chile, Peru, and Mexico, 2014): 
• Non-discriminatory interconnection. 
• Number portability. 
• Equitable allocation and use of scarce resources. 
• International roaming. 
• Competitive safeguards, important to prevent dominant agents from developing anticompetitive 
practices and facilitating market entry; effective dispute resolution, and universal service. 
The chapter on electronic commerce applies to electronic transactions of goods and services, including 
digital products, and aims to facilitate trade carried out by electronic means. Its main topics consider: 
• Facilitation of electronic commerce, avoiding and eliminating unnecessary obstacles. 
• Customs duties. 
• Rules and procedures for advertising. 
• Rules on consumer protection. Personal data protection. 
• Authentication and digital certificates. 
• Cross-border information flow. 
The Innovation Group of the Pacific Alliance has a subgroup on the Digital Agenda (SGAD), created at 
the 11th Summit of the Pacific Alliance (Chile, July 2016). Its objective is to implement, develop and deepen 
specific topics included in the chapters of telecommunications and electronic commerce. It is specified that the 
SGAD can also address aspects of the eLAC2018 regional digital agenda adopted at the Fifth Ministerial 
Conference on the Information Society in Latin America and the Caribbean, held in Mexico City in 2015. 
                                                          
32  The Pacific Alliance is a regional integration initiative formed by Chile, Colombia, Mexico, and Peru. It was officially created 
on 28 April 2011, and formally and legally constituted on 6 June 2012, with the signing of the Framework Agreement, which 
has an indefinite duration. 
ECLAC  Regional digital market… 
42 
 
The first meeting of the SGAD took place in Santiago de Chile in December 2016. Its main result was 
the adoption of a roadmap within four pillars (digital connectivity, digital commerce, digital government, and 
digital ecosystem), for which specific objectives and actions were identified (Pacific Alliance, 2018). 
An important aspect of the Pacific Alliance is that it was formed with the explicit purpose of establishing 
closer relations with the Asia-Pacific region. In the years prior to the establishment of the Pacific Alliance, its 
four-member countries had already begun to engage independently with their Asian peers (for example, Chile 
and Peru signed agreements with China, Singapore, and the Republic of Korea, Chile and Mexico negotiated 
free trade agreements with Japan, and Colombia signed an FTA agreement with the Republic of Korea). The 
alliance allows its members to formulate coherent trade policy decisions in search for business opportunities 
with Asian markets, including China. 
Chile, Mexico, and Peru are members of APEC and participated in the negotiation of the TPP. Colombia 
is not a member of APEC or the TPP, but has tried to become a member of APEC since 1995 and has formally 
expressed interest in joining the TPP process. The Pacific Alliance could boost the incorporation of Colombia 
to the APEC group and, by extension, to the TPP. 
The Pacific Alliance has made significant progress in trade integration, business facilitation, and 
coordinated diplomatic approaches. This has contributed to the progress of relations with Asian countries, while 
consolidating the image of its members.  
In May 2017, the Pacific Alliance and the Association of the Southeast Asian Nations (ASEAN) 
renewed their commitment to strengthen cooperation between them at the 3rd meeting of the Committee of 
Permanent Representatives of ASEAN and the Alliances Foreign Relations Group of the Pacific held in the 
ASEAN Secretariat. The parties reiterated the importance of deepening participation through the implementation 
of the ASEAN-Pacific Alliance Framework for Cooperation, approved at the 3rd Ministerial Meeting of the 
ASEAN-Pacific Alliance, held in New York in September 2016. The cooperation framework prioritizes four 
areas: economic cooperation; education and people engagement; science, technology and innovation; and 
sustainable development (ASEAN, 2017). 
Finally, on 2 June 2017, the Pacific Alliance countries announced the definition of the requirements and 
associated procedures for the submission of applications to become member countries, a key element for its 
expansion (Pacific Alliance, 2017). 
F. The Common Market of the South 
The Mercosur was established in 1991, when Argentina, Brazil, Paraguay, and Uruguay signed the Treaty of 
Asunción, with the aim of creating a customs union and establishing a Common Market for the South with the 
objective to free the circulation of goods, capital, services, and people among its members. In 1994, it was 
institutionally restructured through the Protocol of Ouro Preto and became subject to international law. Although 
initially the block focused on economic and trade issues, in the last two decades regional integration was 
strengthened in the cultural, educational, structural, and productive areas (Mercosur, 1994). 
Mercosur has six members and is open to incorporations, through negotiation, by members of the Latin 
American Integration Association (ALADI), an association that includes 13 countries of the region and dates 
back to 1980 (established by the Treaty of Montevideo). 
The Treaty of Asunción provides a basic structure for Mercosur and the Protocol of Ouro Preto 
establishes a detailed institutional framework. The current structure is intergovernmental and not supranational, 
since there has been no transfer of sovereignty, a way in which Mercosur differs from the European Union and 
the Andean Community of Nations (CAN). In contrast, Mercosur has similarities with the EU regarding the goal 
to achieve the free movement of citizens and workers within the area. This feature of Mercosur is unique in the 
region and differs substantially from other associations. 
ECLAC  Regional digital market… 
43 
 
Decisions are adopted by consensus of all member states and are binding. The member states must 
incorporate the decisions in their domestic legal system, with the exception of decisions related to procedures 
and the internal organization of Mercosur bodies, which are fully enforced (Mercosur, 2014). 
The Common Market Group (CMG) of Mercosur operates through a structure that includes subgroups 
with tasks related to the identification of issues that must be harmonized. Among the subgroups is SGT 1, which 
covers communication services. In October 2015, SGT 1 proposed a work plan for the 2016-2017 period. SGT 1 has 
established four committees to support the work of CMG to reach a common telecommunications and postal 
services market. Its activities seek to eliminate the regulatory aspects that hinder the integration of that market 
and coordinate the positions adopted by Mercosur in international forums. Its committees are the Postal Affairs 
Commission (CTAP), the Broadcasting Committee (CTRd), the Radiocommunication Committee (CTRc) and 
the Public Telecommunications Services Committee (CTSPT) (URSEC, 2017). 
 
Table 10 
Telecommunications and broadcasting issues under the responsibility of SGT 1 
Telecommunications Media / broadcasting 
Critical infrastructure 
Fraud prevention systems 
Telecommunications indicators 
Numbering of resources in the different telecommunications services 
Neutrality of the network 
Users rights  
IP Interconnection (IXP) 
Digital mobile financial services 
Information exchange on the evolution of digital terrestrial 
television 
Coordination of stations (AM, FM and TV) with the 
consolidation of an information database 
Interference and notification of operation 
of irregular stations 
Source: Communication Services Regulatory Unit (URSEC) (2017). 
 
In 2010, Mercosur approved a Statute of Citizenship33, which, among other purposes, aims to reduce 
international roaming tariffs for people traveling within the area, and have local pricing in the areas near the 
boarders. These measures should be applied before 2021. Currently, member countries are defining possible 
measures for pilot projects (Mercosur, 2017). 
 
 
  
                                                          
33  Mercosur/CMC/DEC N° 32/17. 
ECLAC  Regional digital market… 
44 
 
  
ECLAC  Regional digital market… 
45 
 
 
VI. Conclusions 
In terms of IoT infrastructure it is important to encourage regulatory frameworks that promote efficiency in 
the allocation of the radio spectrum; new mobile connectivity technologies increasingly require spectrum use 
(both licensed and unlicensed). On the other hand, cross-border e-commerce requires the reduction of non-
tariff trade costs and facilitate the flow of goods and services, since there are several issues related to paperless 
trade that require attention, in particular, the importance of the electronic single window for foreign trade 
(ESW) and the creation of the legal and technical conditions to facilitate the exchange of electronic data on 
trade between countries. 
In relation to postal performance, policymakers must develop strategies to improve the operation of 
national postal services. This is one of the areas in which the region is lagging behind. On the matter of online 
payment, emphasis must be placed on the promotion of more flexible regulations to motivate innovation and 
digital financial inclusion, following international recommendations. In terms of consumer protection, it is 
important that countries update their regulations about digital commerce and also promote self-regulation 
mechanisms for the prevention of deceptive practices and conflict resolution. Cybersecurity is another area in 
which it is necessary to continue with regional cooperation efforts and national strategies, taking into account 
technical, organizational, and institutional aspects, and considering ongoing cooperation initiatives. 
The coordinated and harmonized elimination of national barriers that hinder cross-border trade and 
investment in digital markets, combined with the coordination of the legal and regulatory frameworks throughout 
the region, could create significant economic and social benefits. Better regional organization and harmonization 
could lead to: 
• Increased investor confidence and more foreign direct investment. 
• Promote innovation and economic diversification. 
• Promote cross-border trade and confidence in the use of electronic commerce and payments among 
more than 600 million consumers in the region. 
• Strengthen demand for high quality connectivity. 
• Increase productivity, particularly for small and micro enterprises. 
Despite the lack of supranational authorities, greater regional coordination could be achieved through a 
regional digital integration plan that establishes: 
ECLAC  Regional digital market… 
46 
 
• A common vision. 
• Common priorities, objectives, goals, specific milestones, resources, governance, and a clear calendar. 
• Conditional acceptance of deadlines, combined with systems of voluntary and gradual application 
of measures that recognize specific national circumstances, without delaying the general calendar. 
• Effective coordination and financing mechanisms. 
• Mechanisms for dialogue and coordination with existing subregional and regional organizations. 
• Provision of adequate technical staff, clear leadership, and effective management of financial resources. 
• Control and evaluation mechanisms to guarantee implementation. 
Despite some good practices implemented in various countries, the digital economy in Latin America 
and the Caribbean lags behind compared with other areas in the world. Regardless of regional and sub-regional 
efforts, considerable fragmentation, duplication of activities, and inefficient coordination persist, resulting in a 
maze of legal and regulatory environments and the underutilization of resources (Cullen International, 2017). In 
this scenario, the formulation and implementation of a common strategy that progressively integrates legal and 
regulatory frameworks would boost investments in the digital economy, with its consequent positive effects on 
growth, productivity, and employment for the regional economy. Such a common strategy needs to complement 
existing economic integration agreements to advance. 
 
  
ECLAC  Regional digital market… 
47 
 
 
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ECLAC  Regional digital market… 
50 
 
 
  
ECLAC  Regional digital market… 
51 
 
 
Annex 
  
ECLAC  Regional digital market… 
52 
 
Digital provisions in regional integration agreements 
 APEC SICA Mesoamerica Pacific Alliance MERCOSUR TPP 
Regional 
Agenda 
Telecommunications 
Action Plan 2016-2020. 
Policy Partnership on 
Science, Technology 
and Innovation (PPSTI), 
2016-2025. 
Digital strategy 
(proposal of 2015). 
Mesoamerican 
Agenda for the 
Integration of 
Telecommunicatio
ns Services 
(AMIST) and a 
related action plan 
were discussed in 
2013, but were not 
implemented. 
Road Map 
(approved in 
2016). 
Action Plan for 
Citizenship Statute 
(CMC-64/10) 
SGT 1 programme 
(2016-2017). 
An agenda does not exist. 
Principles on digital economy 
in the TPP (2016). 
Connectivity Pilot projects and 
exchange of information 
on rural connectivity / 
NGN / Accessibility. 
Promote universal 
access to broadband. 
Project REDCA. Create 
infrastructure to 
develop IXP. 
Promote 
investment, public-
private partnership. 
Evaluate joint 
actions. 
Encourage net 
neutrality adoption. 
Analysis and exchange 
of information on the 
convergence of 
networks and services. 
Impact studies on 
application networks 
and OTT services. 
Survey, monitoring, 
and exchange of 
information regarding 
tariffs, prices, and taxes 
on telecommunications 
services, reference cost 
models (regulatory 
accounting), and 
interconnection. 
Network neutrality, principles 
of free and open internet. 
Robust regulatory frameworks 
that promote investment. 
Digital literacy Education projects 
Exchange of policy 
information. 
ICT use for inclusive 
education. 
Promote digital skills. 
  Mercosur Digital - 
training for MSMEs. 
 
International 
roaming fee 
Explores principles and 
possible measures. 
  Dialogue to 
promote 
transparency and 
competition in the 
market. 
Identify 
international 
cooperation 
strategies. 
Reduce international 
roaming rates among 
members. 
Eliminate charges for 
roaming in border 
areas, through the use 
of shared networks. 
Reduce international roaming 
fees among members, promote 
competition in the market. 
Standards and 
interoperability
. 
Technical compliance 
assessments. 
Equivalence of technical 
requirements. 
  Adoption of the 
IPv6 standard in 
the public sector. 
Exchange of best 
practices and 
horizontal 
cooperation in 
interoperability and 
digitalisation. 
Analysis and exchange 
of information on: 
National numbering 
plans. 
Mapping of telephone 
number, ENUM. 
Transition to IPv6. 
Consider possible 
measures. 
Transparent and non-
discriminatory rules for the 
development of standards and 
technical regulations. The 
parties agree to cooperate to 
ensure that technical 
regulations and standards do 
not create unnecessary 
obstacles to trade. 
ICT adoption ICT applications 
(banking, health, 
government). 
Entrepreneurship 
MIPYMES. 
Promote the use of ICT 
to: 
Government services 
for citizens. 
Environment 
Social Security. 
 Exchange of best 
practices and 
experiences of 
horizontal 
cooperation, 
administrative 
simplification, 
reduction of the 
gaps in digital 
adoption. 
Regional 
Observatory of 
digital government. 
  
       
ECLAC  Regional digital market… 
53 
 
 APEC SICA Mesoamerica Pacific Alliance MERCOSUR TPP 
Cybersecurity Cybersecurity 
framework. 
 
Several projects. 
    Help build cybersecurity 
capacities to prevent cyber 
attacks and malware 
distribution. 
Innovation / 
RD 
IoT. 
app2app. 
Strategic science, 
technology and 
innovation policy plan 
(PPSTI). 
Smart cities. 
Artificial intelligence. 
Nanotechnologies. 
Promote RD 
throughout the region, 
close gaps between 
large companies and 
MSMEs. 
Promote technology 
transfer 
 Encourage 
technical 
cooperation in the 
use of shared 
services, cloud 
computing, 
hardware security 
module (HSM), 
electronic 
signature, among 
others. 
Exchange experiences 
in RD. 
Investment and cross-border 
service commitments, 
allowing providers to offer 
cloud computing and other 
technology services in all TPP 
countries. 
Institutional 
and regulatory 
environment 
Analyse / exchange 
information on policies, 
competition and barriers 
to trade. 
Statistical evaluations 
Paperless trade, use of 
digital customs forms. 
Promote inter-
institutional 
coordination through 
the use of ICT. 
Promote dialogue 
within the 
Mesoamerican 
Forum of 
Telecommunicatio
ns Authorities 
(FMAT). 
The FMAT has 
not been 
institutionalized. 
Implement a 
regional digital 
market, taking as 
reference the 
regional eLAC 
agenda. 
Study joint 
measures that 
allow investment in 
high-speed 
networks 
(competition, 
sectoral regulation, 
elimination of 
obstacles). 
Establish harmonized 
indicators of the 
telecommunications 
market. 
Exchange of 
information and 
analysis on the possible 
harmonization of: 
The broadband and 
telecommunications 
plans. 
Parameters on service 
quality. 
Prevention of fraud. 
Internet of things. 
Network neutrality. 
User rights. 
Other standards 
Evaluation of possible 
measures that should be 
taken. 
Regulation of 
telecommunications networks 
(harmonize the frameworks on 
key aspects). 
Maintain legal regimes that 
prohibit anti-competitive 
practices and fraudulent and 
deceptive commercial 
activities. 
Total prohibition of customs 
duties for digital goods and 
services. 
Commitments on the 
facilitation of customs and 
trade procedures, including 
paperless trade, using digital 
customs forms. 
E-commerce Platforms, support to 
MIPYMES, electronic 
payment projects, 
external collaboration. 
  Information and 
cooperation in the 
field of digital 
identifiers, digital 
signatures. 
Digital Mercosur, 
promotion of electronic 
commerce. 
Adopt and maintain applicable 
consumer protection standards 
(including privacy) to provide 
a reliable environment for 
electronic commerce. 
No technological barriers to 
the selection of technology 
and encryption solutions 
(including digital signature 
and electronic payment 
solutions). 
Promotion of 
digital content 
/ applications 
 Explicit reference to 
the UN Declaration on 
Freedom of 
Expression. 
 Facilitate the use of 
public software, 
through the 
existing platform. 
  
Privacy 
and data 
APECs Privacy 
Framework. 
Arrangement on 
Transboundary Privacy 
Application. 
Transboundary Privacy 
Rules System. 
APEC-EU working 
committee. 
  Implementation of 
the International 
Charter on Open 
Data. 
Technical 
cooperation 
between countries: 
diagnostics. 
 Access to networks and 
efficient data processing, 
including not requiring TPP 
companies to build data 
centers to store data as a 
condition of operating in a 
TPP market. 
The transfer or access to the 
source code of the software is 
not required. 
ECLAC  Regional digital market… 
54 
 
 APEC SICA Mesoamerica Pacific Alliance MERCOSUR TPP 
Intellectual 
Property 
     Copyrights, patents, 
trademarks, industrial designs, 
norms on the obligation of 
companies to transfer their 
technology or production 
process. 
Systems of enforcement / 
establishment of criminal 
procedures and criminal 
sanctions. 
Source: Cullen International (2018), “Regional and Sub regional Approaches to the Digital Economy: Lessons from Asia-Pacific 
and Latin America”, document prepared by Cullen International for CAF - Development Bank of Latin America, unpublished. 
 
 
The digitalization of economies is being driven 
strongly by the incorporation of advanced 
technologies at all the links of the productive 
process of different industries.
This has resulted in a reconfiguration of the world 
economy and in larger gaps between the countries 
that lead these processes and those that have yet to 
develop the capacities to compete in an increasingly 
digital world.
In this new global economic context, our region faces 
several important challenges, including the need to 
develop appropriate infrastructure that supports 
innovation, as well as the possibility of creating a 
regional digital market that will allow the countries of 
Latin America and the Caribbean to face this scenario 
from the perspective of regional integration.
This document identifies certain barriers and 
obstacles to the expansion of the digital economy in 
the region, proposes some strategic lines of action 
and presents a set of objectives aimed at guiding 
policy decisions regarding connectivity, electronic 
commerce, postal performance, consumer 
protection, digital financial inclusion and online 
means of payment and cybersecurity, in addition 
to reviewing chapters pertaining digital matters of 
regional economic integration agreements.

</dcvalue>
</dublin_core>
